Xbox Game Pass lost "millions of subscribers" in just "a few months" after 50% price hike
Xbox experienced a significant subscriber loss, reportedly in the millions, within months of implementing a 50% price increase for Game Pass in October 2025. New CEO Asha Sharma acknowledged the negative impact and has initiated a strategy shift, including making some first-party titles like Gears of War: E-Day exclusive to Xbox consoles.
Retro Gamer
- Entities
- Microsoft
- Xbox
- Matthew Ball
- Halo: Combat Evolved
- Avowed
- Subscription Services
- PlayStation 5
- Asha Sharma
- Gears of War: E-Day
Original source
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