Xbox Game Pass lost "millions of subscribers" in just "a few months" after 50% price hike
Xbox experienced a significant subscriber loss, reportedly in the millions, within months of implementing a 50% price increase for Game Pass in October 2025. New CEO Asha Sharma acknowledged the negative impact and has initiated a strategy shift, including making some first-party titles like Gears of War: E-Day exclusive to Xbox consoles.
- Entities
- Company: Microsoft
- Platform: Xbox
- Person: Matthew Ball
- Game: Halo: Combat Evolved
- Game: Avowed
- Topic: Subscription Services
- Platform: PlayStation 5
- Person: Asha Sharma
- Game: Gears of War: E-Day
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