The Sixth Axis
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Xbox is rethinking Project Helix amid the AI chip cost crisis
Microsoft's Xbox is reconsidering its future hardware plans, including Project Helix, due to the rising costs of AI chips and component shortages. Chief Strategy Officer Matthew Ball indicated that the company is exploring changes to the console model to ensure affordability and flexibility, acknowledging the ongoing supply chain crisis which may last for several years. This strategic shift comes as Xbox faces pressure on hardware specs and pricing, with current Xbox Series X consoles now priced at $650 in the US.
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