Xbox lost 'millions' of Game Pass subscribers after last year's massive price hike
Xbox experienced a loss of millions of Game Pass subscribers following a significant price increase in October 2025. Xbox CEO Asha Sharma acknowledged the prices were too high, leading to a subsequent reduction. While Call of Duty games will now be delayed in their addition to Game Pass, the price cut has reportedly improved subscriber acquisition and retention.
PC Gamer
- Entities
- Microsoft
- Pricing Strategy
- Matthew Ball
- Xbox
- Subscription Services
- Call of Duty
- Asha Sharma
- Game Pass
Original source
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