Xbox marketing takes embarrassing turn with new Call of Duty ads loudly disclaiming 'NOT ON XBOX GAME PASS THIS…
Xbox has launched new advertising campaigns for Call of Duty: Modern Warfare 4 that explicitly state the game will not be available on Xbox Game Pass this year. This marketing shift follows a business decision to exclude new Call of Duty titles from the subscription service at launch to boost direct sales, after the service reportedly incurred significant losses.
PC Gamer
- Entities
- Microsoft
- Activision
- Xbox
- Call of Duty: Modern Warfare 4
- Subscription Services
- Video Game Marketing
- Game Pass
- Infinity Ward
Original source
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