Xbox marketing takes embarrassing turn with new Call of Duty ads loudly disclaiming 'NOT ON XBOX GAME PASS THIS…
Xbox has launched new advertising campaigns for Call of Duty: Modern Warfare 4 that explicitly state the game will not be available on Xbox Game Pass this year. This marketing shift follows a business decision to exclude new Call of Duty titles from the subscription service at launch to boost direct sales, after the service reportedly incurred significant losses.
- Entities
- Company: Microsoft
- Company: Activision
- Company: Xbox
- Game: Call of Duty: Modern Warfare 4
- Topic: Subscription Services
- Topic: Video Game Marketing
- Topic: Game Pass
- Company: Infinity Ward
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