Xbox to double down on its 'strongest franchises' as boss sets crazy new goals
Xbox CEO Asha Sharma has outlined ambitious goals to reverse the brand's fortunes by fiscal year 2027, focusing on strengthening major franchises like Minecraft, Call of Duty, and Halo, and prioritizing 'biggest new ideas'. The plan includes improving profits and player growth, with a long-term ambition to entertain half a billion people daily by 2030. This strategy shift emphasizes console revenue and established IPs, potentially at the expense of newer or less established titles.
- Entities
- Game: Minecraft
- Company: Microsoft
- Game: Pentiment
- Game: Candy Crush Solitaire
- Game: Halo
- Topic: Business Strategy
- Game: Hi-Fi Rush
- Company: Activision Blizzard
- Topic: Franchise Management
- Company: Xbox
- Game: Fallout
- Game: Clockwork Revolution
- Game: The Elder Scrolls
- Game: Call of Duty
- Person: Asha Sharma
This article was reported and published by metro.co.uk. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.