Xbox Unveils New Logo Calling Back to 2001 Console’s Color Scheme
Xbox has unveiled a new logo that harkens back to the original console's green and black color scheme, coinciding with the rebranding of Microsoft Gaming to Xbox. Executives Asha Sharma and Matt Booty stated the change reflects a renewed ambition and a focus on connecting players and creators globally. The company aims to address player frustrations with fragmented experiences and pricing by strengthening its platform and expanding its reach.
- Entities
- Company: Microsoft
- Company: Xbox
- Person: Matt Booty
- Company: Microsoft Gaming
- Topic: Industry Trends
- Person: Asha Sharma
- Topic: Branding
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