Xbox's Chief Strategy Officer says ads can offer "more affordable alternatives," but believes in-game interruptions "would be bad"
Xbox Chief Strategy Officer Matthew Ball clarified comments regarding the potential for ad-supported, more affordable alternatives to services like Xbox Game Pass. He emphasized that any discussion of ads was in the context of offering lower-cost options alongside existing ad-free experiences, similar to streaming services, and explicitly stated that in-game advertisements interrupting gameplay would be a negative development.
- Entities
- Company: Microsoft
- Topic: Game Pricing
- Person: Matthew Ball
- Company: Xbox
- Topic: Subscription Services
- Topic: Advertising
This article was reported and published by pcgamesn.com. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.