Xbox's Chief Strategy Officer says ads can offer "more affordable alternatives," but believes in-game interruptions "would be bad"
Xbox Chief Strategy Officer Matthew Ball clarified comments regarding the potential for ad-supported, more affordable alternatives to services like Xbox Game Pass. He emphasized that any discussion of ads was in the context of offering lower-cost options alongside existing ad-free experiences, similar to streaming services, and explicitly stated that in-game advertisements interrupting gameplay would be a negative development.
PC GamesN
Original source
This article was reported and published by PC GamesN. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.