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Xbox’s New TCL Partnership Couldn’t Come At A Worse Time

Xbox has announced a new partnership with TCL that will integrate the Xbox app into select TCL TV models, allowing users to play games via cloud streaming with an Xbox Game Pass subscription. This move aims to reach consumers who may not own dedicated consoles, though cloud streaming hours are limited per subscription tier. The announcement comes at a challenging time for Xbox, amidst other major releases and business developments.

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