Activision Blizzard
Activision Blizzard business and news from across the web.
Latest coverage
Gaming Nostalgia Thread Sparks Heated Console Generation Debate
A viral social media thread discussing first gaming consoles has sparked a debate about console generations and their impact on player experiences. The discussion highlights how different eras, from the Atari 2600 to modern platforms, shaped gamers' relationships with technology and storytelling. The thread also touches on the evolution of gaming accessibility and its current mainstream status.
Xbox Game Pass vs PS Plus: Was Sony Right All Along?
This analysis questions the long-term viability of Microsoft's Xbox Game Pass subscription model, particularly after recent price increases and the decision to remove Call of Duty from day-one access. It contrasts this with Sony's PlayStation Plus strategy, which prioritizes later inclusion of first-party titles and offers a more affordable tier. The article suggests Sony's initial reluctance to adopt a Game Pass-like model may have been prescient, highlighting the economic challenges of offering a vast library of games on demand.
Is Tifa Lockhart the new brawler in Street Fighter 6? F... | TAG
Rumors suggest Tifa Lockhart from Final Fantasy VII may join Street Fighter 6, coinciding with Final Fantasy VII's anniversary and Street Fighter's Year 3 Character Pass conclusion. Nintendo announced Splatoon Raiders for the Switch 2 this summer, alongside a Deep Cut amiibo. The MMO Aion 2 is set for a global launch this year despite initial microtransaction concerns, and a sequel to the horror film Event Horizon is in development with Christian Ward writing.
45+ PS5, PS4 Games to Buy in PS Store's Big Games Big Deals Sale
The PlayStation Store is currently hosting its Big Games Big Deals sale, featuring thousands of discounted PS5 and PS4 titles until May 6, 2026. The article highlights a curated selection of recommended games, many of which are at their lowest-ever prices.
Xbox Game Pass Could Lose Other Day-One New Releases Beyond Call Of Duty, Expert Says
Microsoft has announced changes to Xbox Game Pass, including a price reduction and the removal of new Call of Duty titles from day-one releases. Analyst Piers Harding-Rolls suggests that other first-party games might also be "windowed" from day-one launches to generate more revenue. Future plans for Game Pass aim for increased flexibility, potentially including customizable subscription tiers.
Project Helix: Xbox’s Last Big Bet - Asha Sharma's Big Swing
Project Helix represents Xbox's critical new hardware strategy, aiming to unify console, PC, and cloud gaming under a single ecosystem. Facing intense competition from PlayStation and Nintendo, this initiative is seen as a make-or-break moment for Xbox's future in the console market. Success hinges on delivering exciting hardware, compelling exclusives, and seamless cross-platform integration, otherwise Microsoft may shift focus solely to software and services.
"Not surprising at all" - analysts see Xbox Game Pass price cut as inevitable shift that will drive subscription growth in 2026
Analysts believe Microsoft's decision to cut the price of Xbox Game Pass and remove Call of Duty as a day-one offering was an expected move due to the franchise's limited impact on subscription growth. While opinions differ on the effect on Call of Duty's revenue, the price reduction is seen as a positive step that should help subscriber numbers grow. This strategic shift is viewed as commercial pragmatism rather than a fundamental change in Microsoft's approach to its gaming services.
Xbox Game Pass Dropped to $22.99, But Call of Duty Is the Catch
Microsoft has reduced the monthly price of Xbox Game Pass Ultimate from $29.99 to $22.99 and PC Game Pass from $16.49 to $13.99, effective at the next renewal date. However, new Call of Duty titles will no longer be available on Game Pass on launch day, instead appearing approximately one year after release. This change follows subscriber backlash to a previous price increase and aims to recover revenue from the costly Activision Blizzard acquisition.
Microsoft needs to answer a simple question: what is the point of Xbox?
The article questions the current purpose and direction of Microsoft's Xbox brand, contrasting its current struggles with the influential era of the Xbox 360. It discusses the impact of Game Pass, the challenges of competition with Sony, and the potential role of AI and new hardware like Project Helix. The piece suggests Xbox lacks a clear identity and a compelling vision for the future of gaming.
GTA 6 at $150: Would Gamers Pay Premium Price for Rockstar’s Next Hit?
A discussion has emerged regarding a hypothetical $150 launch price for Grand Theft Auto 6, exploring whether gamers would pay a premium for Rockstar's highly anticipated title. This conversation reflects a shift in pricing expectations within the industry, with many fans indicating a willingness to pay more given the game's cultural significance and the rising costs of AAA game development. While some express concerns about accessibility, the debate highlights the potential for premium pricing to become a new standard if market reception is positive.
Xbox Game Pass gets long-awaited price drop, Call of Duty games no longer available at launch
Microsoft has reduced the monthly subscription prices for Xbox Game Pass Ultimate and PC Game Pass. In response to these price drops, future Call of Duty games will no longer be available on the service at launch, though existing titles will remain and new entries will be added approximately one year after release.
Xbox Game Pass prices are going down, but future Call of Duty games won't be added until 'about a year'…
Microsoft has announced a price reduction for Xbox Game Pass Ultimate and PC Game Pass, with Ultimate dropping to $22.99 per month and PC Game Pass to $13.99. However, future Call of Duty titles will not be added to the service until approximately one year after their release.
Microsoft just made Game Pass cheaper, and it's all thanks to Call of Duty
Microsoft has reduced the monthly prices for Game Pass Ultimate and PC Game Pass. However, future Call of Duty titles will no longer be available on the service at launch, instead being added approximately one year later. This change aims to provide better value for subscribers despite the exclusion of new Call of Duty releases.
Xbox Game Pass gets price drop at the cost of day one Call Of Duty
Microsoft has adjusted the pricing for Xbox Game Pass, with Game Pass Ultimate now costing £16.99 per month and PC Game Pass reduced to £10.99 per month. However, future Call of Duty titles will no longer be available on the service at launch, instead being added about a year later. This change follows fan backlash to previous price increases and aims to make the service more affordable.
Xbox confirms a Game Pass price drop, but the next Call of Duty won’t be available Day 1 anymore
Xbox has announced a price reduction for its Game Pass subscription service, with Xbox Game Pass Ultimate dropping to $22.99 per month and PC Game Pass to $13.99 per month. However, starting this year, titles from the Call of Duty franchise will no longer be available on Game Pass on their day-one launch. This change follows a period of criticism regarding previous price increases and comes after Microsoft's acquisition of Activision Blizzard.
Xbox cuts Game Pass prices but new Call of Duty games will no longer hit the service on day one
Xbox is reducing the monthly prices for Game Pass Ultimate and PC Game Pass, with Ultimate now costing $22.99 and PC Game Pass $14. However, new Call of Duty titles will no longer be available on the service on day one, launching instead about a year after release. This change aims to improve the value proposition for subscribers and generate more revenue from the Call of Duty franchise.
Call of Duty won't hit Xbox Game Pass at launch going forwards, as Microsoft's subscription service gets a price cut
Microsoft has reduced the monthly prices for its Xbox Game Pass Ultimate and PC Game Pass tiers. However, future Call of Duty titles will no longer be available on Game Pass at launch, instead releasing approximately one year after their initial debut. Existing Call of Duty games will remain accessible on the service.
Xbox Game Pass Ultimate Price Drops to $22.99, Future Call of Duty Releases Delayed for Subscription
Microsoft has reduced the monthly price of Xbox Game Pass Ultimate from $29.99 to $22.99 and PC Game Pass from $16.49 to $13.99. Future Call of Duty titles will now be added to the subscription service approximately one year after their initial launch, a shift from previous day-one availability for major Activision Blizzard games.
The price of Xbox Game Pass Ultimate is falling, and all it cost was day one access to new Call of Duty games
Microsoft is lowering the monthly price of Xbox Game Pass Ultimate from $29.99 to $22.99 and PC Game Pass from $16.49 to $13.99. In exchange for the reduced cost, future Call of Duty titles will no longer be available on day one, instead launching during the holiday season following their release. This change follows a previous price hike and aims to re-evaluate the value proposition of the subscription service under new leadership.
Microsoft cuts Game Pass pricing and removes Call of Duty as day-one launch title in response to "a lot of feedback"
Microsoft is reducing the monthly price of its Game Pass Ultimate and PC Game Pass subscriptions in response to player feedback about cost. Additionally, new Call of Duty titles will now be added to the service approximately one year after their initial release, rather than on day one. These changes come as Microsoft's content and services revenue has seen a year-on-year decline.