BioWare
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Say hello to EA Advertising, which will let your favourite brands 'integrate' ads to 'enhance' your…
Electronic Arts has launched EA Advertising, a new platform enabling brands to integrate advertisements into its games. Initially targeting sports titles like EA Sports FC and Madden NFL, these "in-game integrations" will feature dynamic placements, branded content, and reward-driven objectives. EA claims its games reach over 120 million players monthly, presenting a significant opportunity for advertisers to "enhance" player experiences.
New Xbox Exec Advocates For Something Everyone Hates To Help Save Gaming
Xbox Chief Strategy Officer Matthew Ball suggests that in-game advertising could be a solution to rising development costs and consumer reluctance to pay more for games. He points to the success of ad-supported tiers in streaming services as a model. Ball acknowledges past negative reactions to in-game ads but argues that companies need to explore such revenue streams to keep products affordable and fund development.
Archetype Entertainment founder and BioWare veteran wishes Exodus didn't look so much like Mass Effect
James Ohlen, founder of Archetype Entertainment and BioWare veteran, expressed regret that his studio's upcoming game, Exodus, bears a strong visual resemblance to Mass Effect. While acknowledging Mass Effect's influence, Ohlen hopes the team can further differentiate Exodus's look and highlight unique elements like the 'Awakened' intelligent animals and a time dilation mechanic.
Massively OP Podcast Episode 568: Take me home, Tyrian roads
The Massively OP Podcast episode 568 covers the official announcement of Guild Wars 3, release windows for Aion 2, Stars Reach, Loftia, Dune Awakening, and Valheim, and early access updates for Camelot Unchained and Eterspire. The hosts also discuss Star Wars: The Old Republic's Update 7.9 and The Elder Scrolls Online's Update 50.
EXODUS looks like a good fit for Mass Effect fans wanting something more
EXODUS, a sci-fi action-adventure RPG from Archetype Entertainment, is slated for release in 2027 and aims to fill the void left by Mass Effect. An extended gameplay reveal showcased the game's combat, exploration, and narrative elements, with Game Director Chris King providing commentary. The developer's ties to BioWare suggest a strong lineage for the title.
Mass Effect Fans, Feast Your Eyes on a Full 20 Minutes of Exodus Gameplay
Archetype Entertainment has released 20 minutes of gameplay for their upcoming sci-fi RPG Exodus, showcasing its similarities to the Mass Effect series. Director Chris King detailed the game's story, characters, dialogue, exploration, and combat, which features cover-based shooting and player choices impacting the narrative. Exodus is slated for an early 2027 release.
Summer Game Fest no-shows: The big games that were absent from 2026's showcases
Several highly anticipated games were notably absent from the Summer Game Fest showcases, leaving fans speculating about their development status. Titles like Arkane's Blade, the Witcher 3 DLC, Injustice 3, and the Divinity sequel were among the expected reveals that did not materialize. The article highlights the absence of these games and discusses potential reasons or future reveal opportunities.
Exodus: Everything you need to know about the sci-fi RPG from former Mass Effect devs
Exodus is a new sci-fi RPG from Archetype Entertainment, a studio founded by former BioWare developers. The game is set 40,000 years in the future and features a choice-driven narrative with a time dilation mechanic. It is scheduled for release in Early 2027 on PC, PlayStation 5, and Xbox Series X/S.
Exodus narrative director dives into its inspirations from Interstellar to Star Wars to, yes, Mass Effect
Exodus narrative director Drew Karpyshyn discussed the game's diverse inspirations, ranging from classic sci-fi films like Star Wars and Interstellar to the Star Trek experience and the Dune novels. While Mass Effect is a natural comparison due to shared BioWare DNA, Karpyshyn emphasized that Exodus builds its own unique universe, with time dilation from Interstellar being a particularly strong narrative influence. Matthew McConaughey voices the mysterious character C.C. Orlev.
Exodus Looks a Lot Like a Spiritual Successor to Mass Effect In 20-Minute Gameplay Demo
Archetype Entertainment has revealed a 20-minute gameplay demo for their upcoming sci-fi RPG, Exodus, developed by former Mass Effect creators. The demo showcases third-person combat, party member interactions, and narrative elements, highlighting unique mechanics like time dilation. Exodus is slated for an early 2027 release on PlayStation 5, Xbox Series X|S, and PC.
Summer Game Fest 2026 live report - all the news and announcements from Geoff Keighley's E3 but not E3 showcase
Summer Game Fest 2026 is set to feature a two-hour showcase hosted by Geoff Keighley, promising to reveal the future of video games. Expected announcements include Star Wars: Zero Company, a new Crazy Taxi game, and potential reveals for Guild Wars 3, Persona 6, and Mass Effect 5. The event will cover news and announcements live, with a YouTube stream starting earlier.
Here's how to catch the Future Games Show's 40 games and 10 world premieres this June 6
The Future Games Show Summer Showcase will feature over 40 upcoming games, including 10 world premieres, on June 6. The event will be hosted by Alex Wilton Regan and Troy Baker and will be streamed on Twitch, YouTube, and TikTok. Several pre-revealed titles include Halloween: The Game, Wardogs, and Exodus, an upcoming sci-fi RPG from former Mass Effect developers.
007 First Light's brand placement is obnoxious, but it works. What it could mean for the industry, however, scares me
007 First Light features prominent product placement from brands like Omega and Aston Martin, which are integrated organically into the James Bond universe. While effective in the game, the article expresses concern that this level of brand integration in single-player titles could become obnoxious and detract from immersion if widely adopted by other developers, drawing parallels to the over-saturation of brand collaborations in multiplayer games.
Rykte: En Baldur's Gate 2-remake är på gång
A rumor suggests that Wizards of the Coast is working on a remake of Baldur's Gate 2, with BioWare veteran Kevin Martens reportedly involved. This follows the success of Baldur's Gate 3, and speculation also points to a potential remake of the first game being developed concurrently.
In 1997, Warren Spector told us the upcoming PC classic Deus Ex was inspired by Final Fantasy, Miyamoto, and 'the…
A 1997 interview with legendary game designer Warren Spector reveals his early inspirations for the upcoming PC classic Deus Ex, including Final Fantasy VII and Shigeru Miyamoto's work. Spector discussed his move to Ion Storm and his vision for a first-person RPG that blended console accessibility with deep simulation, initially planning to use the Quake II engine before ultimately opting for Unreal.
Business and Finance
A veteran from BioWare's Dragon Age series suggests the game industry could adopt revenue strategies from the movie business. In related news, Atari is reportedly in the process of acquiring the company behind the popular Crossy Road games.
A Baldur’s Gate 2 Remake Is In The Works, Apparently
Reports suggest that Baldur's Gate 2, and likely Baldur's Gate 1, are being remade under the direction of former BioWare designer Kevin Martens. This project aims to significantly enhance the games beyond previous remasters, with potential for major changes and a possible integration with the engine used for Baldur's Gate 3.
Baldur's Gate 2 remake is reportedly in the works at Wizards of the Coast
Wizards of the Coast is reportedly working on a remake of Baldur's Gate 2, with a potential remaster of the original also in development. Kevin Martens, who worked on the original Baldur's Gate 2, has returned to Wizards of the Coast and is involved in the project. This news follows the immense success of Baldur's Gate 3 and aims to capitalize on the franchise's renewed popularity.
Baldur's Gate 2 remake reportedly in the works at Wizards of the Coast, with the first game "likely" getting the same treatment too
A new report suggests that a remake of Baldur's Gate 2 is in development at Wizards of the Coast, with Kevin Martens, a former BioWare veteran, reportedly working on the project. It is also rumored that the original Baldur's Gate may receive a similar treatment, though details on gameplay and release windows remain unclear.
Former BioWare producer says we could be saved from a world where there's 'no AAA games that aren't live…
Former BioWare producer Mark Darrah suggests the AAA gaming industry could learn from Hollywood's business models to avoid a future dominated solely by live service games. He argues that the current reliance on microtransactions and live services discourages innovation and the exploration of diverse game genres. Darrah proposes that adopting strategies like tiered release windows and more varied subscription models could lead to a healthier and more sustainable industry.
