Electronic Arts
Electronic Arts business and news from across the web.
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Jimothy, a particularly round raccoon and the internet's latest sensation, has now broken into games
Jimothy, a round raccoon that has gone viral online, is now being featured in various video games. Titles like World of Warcraft, RuneScape, Dead by Daylight, Mouse: P.I. For Hire, The Sims, and Halo have created renders or in-game depictions of the popular animal. The article speculates that Fortnite might also feature Jimothy in the future.
EA Sports FC 27 confirms one of its cover stars ahead of gameplay reveal
Electronic Arts has revealed Kylian Mbappé as the Ultimate Edition cover star for EA Sports FC 27, ahead of a gameplay trailer debut. Mbappé expressed his excitement for the "special moment" and his continued partnership with the franchise. The article also mentions potential cover stars for the standard edition, including Jude Bellingham and Ousmane Dembélé, and highlights EA's accurate World Cup predictions using the game's simulations.
EA SPORTS FC 27 Puts Kylian Mbappé Back On The Cover After A World Cup To Remember
Kylian Mbappé has been revealed as the cover star for the Ultimate Edition of EA SPORTS FC 27, marking his return to the franchise's cover after a four-year absence. Electronic Arts announced the decision following Mbappé's recent successes on the international stage. This reveal kicks off a week of marketing for the game, with the first gameplay trailer set to premiere on July 23rd.
Gamescom 2026 is Completely Sold Out of Exhibition Spaces
Gamescom 2026 has completely sold out all exhibition space, with organizers the German Games Industry Association and Koelnmesse confirming the presence of numerous major companies including Bandai Namco, CD Projekt Red, Electronic Arts, Nintendo, and Xbox. The event will showcase games such as Metro Exodus and The Witcher 3: Wild Hunt - Songs of the Past. Organizers are exploring expansion options for 2027 due to high demand.
Only 7 PlayStation games have sold over 100,000 physical copies in the US this year, says analyst, as commenters demand…
Industry analyst Mat Piscatella reports that only seven PlayStation games have sold over 100,000 physical copies in the US this year, suggesting a decline in physical media sales. Despite fan outcry for physical discs, data indicates that digital sales are dominant, with over half of Xbox Series consoles and a quarter of PlayStation 5 consoles lacking physical drives.
Electronic Arts wants a world where in-game advertisements are standardized across the industry
Electronic Arts is advocating for standardized in-game advertising practices across the entire gaming industry. VP of advertising Alexander Dao stated that ads should be integrated from the start of development, especially for free-to-play titles, and that EA is working with third parties to establish industry-wide standards for ad placement and tracking.
Battlefield 6's newest and largest map is good, but I worry it will end up being nothing more than a curiosity
The upcoming Tsuru Reef map for Battlefield 6, arriving with Season 4, is the game's largest yet and aims to accommodate ground, air, and naval combat. While it offers a vast playground for vehicles and diverse combat scenarios, the article expresses concern that its immense size might lead to it being underutilized, becoming more of a curiosity than a frequently played map.
"I'm not a creative. I like spreadsheets" – The low-profile team that powers Marathon, Subnautica 2, NBA 2K, and more
Wolfjaw Studios, founded by Mitch Patterson, specializes in providing essential backend infrastructure and co-development services to major game studios, rather than developing original titles. The Troy, New York-based company has worked on franchises like Destiny 2, Marathon, NBA 2K, and Subnautica, focusing on the 'boring but essential' aspects of game development that creatives often avoid. Patterson emphasizes their stability, long-term client relationships, and their goal to make game development more accessible with manageable budgets.
EA Sports FC simulations correctly predicted the FIFA World Cup winner would be Spain, and it's not the first time it has happened
Electronic Arts' EA Sports FC 26 simulations correctly predicted Spain's victory in the FIFA World Cup, marking the fifth consecutive accurate prediction for the series. The game's simulations showed Spain winning the tournament, which became a reality as they defeated Argentina 1-0. This prediction was made on June 6th, and the game has simulated over 11 million wins for Spain across its latest iterations.
UK software sales chart for the week ending July 18, 2026 – Tomodachi Life and Pokemon Pokopia lead for Nintendo
The UK software sales chart for the week ending July 18, 2026, shows Tomodachi Life: Living the Dream and Pokemon Pokopia holding strong in the top five. Assassin's Creed: Black Flag Resynced leads the chart, followed by EA Sports FC 26 and 007 First Light. New releases are quiet, with Splatoon Raiders anticipated soon.
"The market is becoming much more diverse" – Will the proliferation of football video games last?
The football video game market is experiencing increased diversity following the split between FIFA and Electronic Arts, with new titles like UFL and Netflix's FIFA World Cup: Launch Edition emerging. While established players like EA Sports FC and eFootball remain dominant, industry figures believe the market can support a range of experiences catering to different player preferences, from full simulations to mobile and social games. Challenges include high development costs, complex licensing, and meeting player expectations for authenticity and continuous updates in a competitive landscape.
FIFA World Cup winner predicted by EA Sports FC for fifth time in a row
EA Sports has successfully predicted the winner of the FIFA World Cup for the fifth consecutive time, with their simulation of EA Sports FC 26 correctly forecasting Spain's victory. This streak began in 2010 and continues despite the franchise's rebranding from FIFA to EA Sports FC, which resulted in the loss of official World Cup naming rights.
Saudi-Led $55 Billion EA Buyout Is Reportedly Set To Clear The EU
Electronic Arts' $55 billion takeover by Saudi Arabia's Public Investment Fund is reportedly nearing approval from the European Union. No significant obstacles remain, and the Saudi fund is expected to become the dominant owner.
Whatever happened to Unleashed Games’ cooperative-focused MMORPG Haven?
Developer Unleashed Games, comprised of industry veterans, is facing financial difficulties in securing publisher funding for its cooperative MMORPG, Haven. The studio has experienced a lack of communication and a shift in livestream broadcasts, leading to concerns about the game's future. The team is currently reassessing their project and plans to provide an update soon.
Business and Finance
Saudi Arabia's Public Investment Fund is reportedly set to receive approval from the European Union for its deal with Electronic Arts. The approval is expected under specific subsidy rules, according to sources.
Saudi Arabia’s EA Takeover Reportedly Set To Clear EU Hurdle
Saudi Arabia's Public Investment Fund (PIF) is reportedly set to receive approval from the European Union for its $55 billion acquisition of Electronic Arts by the end of July. Despite initial concerns and gamer protests, the deal is expected to pass EU regulatory review under the Foreign Subsidies Regulation. This acquisition would be the second-largest in gaming history, following Microsoft's purchase of Activision Blizzard.
After 12 Years, EA Is (Mostly) Nudging The Sims 4 In The Right Direction
Electronic Arts is making efforts to improve The Sims 4's performance and address long-standing bugs, focusing on base-game patches and bug fixes after years of releasing DLC. Recent announcements detail upcoming patches aimed at optimizing performance, reducing save-data corruption, and improving Sim autonomy, though concerns remain about the core task execution and general Sim behavior.
Award-Winning 2025 PS5 Action Game Half Price on PlayStation Store
Battlefield 6, an award-winning first-person shooter developed by Battlefield Studios, is currently available for half price on the PlayStation Store for PlayStation 5. The deal, which offers the game for $34.99, ends on July 30, 2026. The title was a critical and commercial success, selling over seven million units in three days and receiving numerous award nominations.
Battlefield 6 reveals Top Gun collaboration
Battlefield 6 is introducing a collaboration with the Top Gun franchise in its upcoming Season 4 update. This crossover will add F-18/Super Hornet and F-14 Tomcat fighter jets, along with characters voiced by their original actors, including Lt. Bradley “Rooster” Bradshaw and Lt. Robert “Bob” Floyd. The update will also feature two new Top Gun-inspired modes: Carrier Strike and Fighter Sweep, and is set to release on Tuesday, July 21.
EA Sports FC 27 Leak Points to Sept. 25 Release — and an Early Head Start for Premium Buyers
A leak suggests EA Sports FC 27 will be released on September 25, 2026, with premium editions and EA Play subscribers potentially getting early access around September 17. Pricing is expected to remain consistent with previous years, with different tiers for PC, Nintendo Switch, PlayStation, and Xbox consoles, including support for last-generation platforms.
