Hasbro
Hasbro business and news from across the web.- Hasbro CEO says "you should expect more" crossovers for D&DHasbro CEO Chris Cocks has indicated that fans of Dungeons & Dragons should anticipate more crossover collaborations in the future. While specific details remain scarce, the company is exploring ways to integrate its intellectual properties, potentially including a 'D&D in space' concept, though fan reception to previous crossovers like Magic: The Gathering's Universes Beyond has been mixed.
- Mass Effect hasn't been great in "a long time," but "D&D in space" RPG Exodus can fill the gap according to Hasbro's CEOHasbro CEO Chris Cocks believes the upcoming sci-fi RPG Exodus, developed by former BioWare staff, can fill the void left by the Mass Effect series' perceived decline. He describes Exodus as "D&D in space" and highlights the pedigree of its development team. The article notes the long wait for a high-quality Mass Effect title since Mass Effect 2.
- "Our players are going to be pretty psyched": Hasbro CEO talks D&D, video games, and playing to winHasbro CEO Chris Cocks discusses the company's strategy for its intellectual properties, particularly Dungeons & Dragons, emphasizing a 'Playing to Win' approach that focuses on innovative experiences and engaging adult fans. Cocks highlights the success of Baldur's Gate 3 as an example of adapting D&D for digital platforms and expresses excitement for upcoming digital titles like Exodus, a 'D&D in space' inspired RPG.
- GamesStop wants eBay, Nintendo confirms Switch 2 price hike, and union boss says EA buyout is a national security risk - Patch Notes #51This week's gaming news roundup covers GameStop's $55.5 billion takeover bid for eBay, Nintendo's confirmation of price hikes for the Nintendo Switch 2, and concerns raised by a union boss regarding the potential Saudi Arabian buyout of Electronic Arts, citing national security risks. The article also touches on internal leadership changes at Xbox, layoffs at 2K, and the rebranding of CCP Games.
- Business and FinanceMindsEye, the studio behind the game rated as the worst for 2025, has been affected by new mass layoffs. Separately, Wizards of the Coast and its parent company Hasbro missed a deadline to voluntarily recognize a workers' union.
- Wizards of the Coast and Hasbro miss deadline to voluntarily recognise workers' unionWizards of the Coast and Hasbro missed the May 1 deadline to voluntarily recognize the union formed by Magic: The Gathering Arena developers, UWOTC-CWA. The union expressed disappointment but remains committed to collective bargaining, citing concerns about layoffs, remote work, AI, and transparency. They are urging continued player support until an election petition filed with the National Labor Relations Board is resolved.
- "They responded only to the press": Wizards of the Coast miss deadline for recognising Magic: The Gathering Arena unionWizards of the Coast has missed a deadline to voluntarily recognize the union formed by Magic: The Gathering Arena developers. The union, United Wizards of the Coast—CWA, claims management has only responded to press inquiries and is now awaiting a National Labor Relations Board petition. The union aims to address issues like layoffs, return-to-office mandates, and generative AI adoption.
- Wizards of the Coast declines to voluntarily recognize game worker unionWizards of the Coast and its parent company Hasbro have declined to voluntarily recognize the United Wizards of the Coast—CWA union, despite a request from employees by May 1, 2026. The union, seeking increased staff wellbeing through layoff protections and generative AI guardrails, plans to proceed with a National Labor Relations Board election.
- Here's how Star Wars action figures and collectibles get made, according to the expertsHasbro Pulse manager of product design Chris Reiff details the complex process of creating Star Wars action figures and collectibles. The process involves extensive planning, sculpting, engineering, deco planning, and production, with input from various teams and partners like Lucasfilm to ensure high standards for the beloved franchise.
- These are the Nerf blasters ruling gardens this summerThis guide recommends the best Nerf blasters for summer outdoor play, catering to different age groups and needs. It highlights top picks like the Nerf N-Series Ward for affordability and accuracy, and the Nerf N-Series Infinite for its large dart capacity. The article also briefly mentions other models and related toy guides.
- Ultimate Grogu Is The Closest You Can Get To Owning The Real ThingHasbro has released the Ultimate Grogu, a life-size animatronic collectible figure based on the character from The Mandalorian. The figure features over 250 interactive movements and sounds and comes with accessories like Grogu's cookie and a Grav Charge. It is available for preorder for $600 and will launch on April 1, 2027. The article also mentions other Star Wars merchandise, including Lego sets and Loungefly bags.
- Star Wars fans are going nuts for this new Grogu animatronic, but not its priceHasbro Pulse has unveiled a highly realistic, 1:1 scale animatronic Grogu collectible featuring over 250 animations and sound effects. While praised for its lifelike design and advanced technology, the $599.99 price tag has drawn mixed reactions from fans, with some finding it prohibitively expensive compared to other high-end collectibles.
- Amazon pilots playable game demos on TwitchAmazon is testing a new feature on Twitch that allows users to play game demos directly through the streaming platform without downloading them. The test involved a 20-minute demo of Tarsier Studios' Reanimal, utilizing cloud-based streaming technology. Separately, developers at Wizards of the Coast, a subsidiary of Hasbro, have announced plans to unionize with the Communications Workers of America, citing concerns over layoffs, remote work, and transparency.
- Magic: The Gathering Arena devs announce plans to unioniseA supermajority of Magic: The Gathering Arena developers at Wizards of the Coast, a subsidiary of Hasbro, have announced plans to unionize with the Communications Workers of America (CWA). This marks the first known unionization effort at Wizards of the Coast, driven by concerns over layoffs, remote work policies, and mandatory crunch. The workers are seeking protections against layoffs, safeguards for generative AI, and increased transparency and equity.
- Magic: The Gathering Arena developers intend to form a union with the CWADevelopers at Wizards of the Coast, makers of Magic: The Gathering Arena, are organizing to form a union with the Communications Workers of America (CWA). The union has filed for an election with the National Labor Relations Board, citing concerns over layoffs, wages, remote work policies, and workplace transparency. This effort follows similar unionization drives within the broader video game industry.
- "This isn’t just something that affects Wizards of the Coast" - Magic: the Gathering Arena team vote to unionise for protection against layoffs, genAI and forced crunchDevelopers of Magic: The Gathering Arena at Wizards of the Coast are organizing to unionize with the Communications Workers of America (CWA). The union aims to secure better protections against layoffs, address generative AI usage, and prevent mandatory crunch. This move follows similar unionization efforts in the gaming industry and aims to give workers more say in workplace conditions and equity.
- Magic: The Gathering Arena Developers Announce Official United Wizards of the Coast Worker's Union.Developers of Magic: The Gathering Arena have announced the formation of the United Wizards of the Coast union, affiliated with the Communications Workers of America. The union has formally requested voluntary recognition from Wizards of the Coast and Hasbro, citing concerns over worker well-being, equity, AI usage, workload sustainability, and job security. The company has until May 1, 2026, to respond.
- Magic: The Gathering Arena staff unionize with CWA, citing forced RTO, AI use, and crunch cultureOver one hundred Wizards of the Coast employees working on Magic: The Gathering Arena have formed a union called United Wizards of the Coast, partnering with the Communications Workers of America. The union cites issues such as forced return-to-office mandates, pay discrepancies, forced AI use, and crunch culture as reasons for organizing. This effort is part of a growing trend of unionization within the gaming industry.
- Magic: The Gathering Arena devs are unionizing to deliver genAI and layoff protectionsDevelopers of Magic: The Gathering Arena at Wizards of the Coast are seeking to unionize under the Communications Workers of America. The group, calling themselves United Wizards of the Coast—CWA, has requested voluntary recognition from Wizards of the Coast and its parent company Hasbro. They are seeking protections regarding layoffs, remote work, workloads, career pathways, and the use of generative AI tools.
- Hulk is pissed in the first Spider-Man: Brand New Day action figures from Marvel LegendsHasbro Pulse has revealed the first Marvel Legends action figures for Spider-Man: Brand New Day, featuring detailed figures of Hulk and Spider-Man. The figures, which are six-inch scale, capture the characters' appearances in the upcoming film and include various accessories. They are available for pre-order now, with releases scheduled for August.