Mattel, Inc.
Mattel, Inc. business and news from across the web.
The Barbie Rewind Deluxe Edition Is Available For Preorder (And Comes With An Atari Barbie)Mattel and Atari have announced the Barbie Rewind Deluxe Edition for Nintendo Switch, available for preorder at $60 and launching November 12. This edition includes 16 retro Barbie games released between 1991 and 2007, a never-before-released title from 1994, and an exclusive "Barbie Rewind doll" collector's item. A Standard Edition without the doll is also available for $30 on Nintendo Switch and PlayStation 5, with digital versions planned for PS4, PS5, Xbox One, Xbox Series X|S, and PC.
Levels Up this Summer with UNO Teams ModeMattel163 has launched UNO Teams Mode in its mobile game UNO Wonder, allowing players to engage in 2v2 battles for the first time on mobile platforms. This new mode, inspired by the physical UNO Teams gameplay, features a new battlefield arena and exclusive team cards designed for fast-paced, strategic cooperation. UNO Teams Mode is now available worldwide on the App Store and Google Play, playable both online and offline.- “UNO Wonder” Levels Up this Summer with UNO Teams ModeMattel163 has launched UNO Teams Mode in its mobile game UNO Wonder, introducing 2v2 gameplay for the first time. This new mode allows players to team up with friends for strategic duo battles, playable online or offline. UNO Teams Mode is now available worldwide on the App Store and Google Play.
Mattel Turns a Viral Meme into the Game MOTU Skeletor: Until Next Time!Mattel Digital Studios has released a new mobile game titled MOTU Skeletor: Until Next Time!, inspired by a popular Skeletor meme. This endless runner allows players to control Skeletor, collecting coins and using powers while avoiding hazards and He-Man's allies. The game features seasonal content, unlockable characters from the Masters of the Universe franchise, and is available on the Google Play Store.
Barbie™ Horse Ride & Rescue Launches on MobilePikPok and Mattel, Inc. have launched Barbie: Horse Ride & Rescue on the App Store and Google Play, with a Steam and Nintendo Switch 2 release planned for 2027. Players can create avatars, rescue and care for horses, customize their appearance, and compete in equestrian events. The game aims to blend PikPok's equestrian game expertise with the Barbie brand for a cozy, immersive adventure.
Barbie Rewind Deluxe Edition on the Switch includes not just the game, but a genuine Barbie doll with an Atari t-shirtAtari announced the Barbie Rewind Deluxe Edition for the Nintendo Switch, a special release that includes the game along with a genuine Barbie doll wearing an Atari t-shirt. This limited edition, numbered out of 20,000, also features a poster and offers access to classic Barbie games from various decades. The game is set to launch on November 12, the same month as Grand Theft Auto 6.
There is no Dana, there is only this absolutely incredible Skullector Ghostbusters Gozer DollMattel has released a new Gozer doll as part of its Skullector line, commemorating Ghostbusters Day. The doll, inspired by the iconic villain from the 1984 film and styled with a Monster High aesthetic, is available for purchase on Mattel Creations. It features details like Gozer's signature hairdo and bodysuit, and includes miniature Zuul and Vinz Clortho figures.
Hot Wheels Infinite Rush Revealed – Open-World Racing Hits Console And PC This SeptemberMilestone and Mattel have revealed Hot Wheels Infinite Rush, an open-world arcade racer launching on September 24th for PlayStation 5, Xbox Series X|S, Nintendo Switch, and PC. The game will feature over 150 vehicles, four explorable islands, and enhanced track builder tools with cross-platform online multiplayer.
Milestone and Mattel Announce New Racing Game Hot Wheels Infinite Rush, Launching September 24Milestone and Mattel have announced Hot Wheels Infinite Rush, an arcade racing game set to launch on September 24 for PlayStation 5, Xbox Series X|S, Nintendo Switch, and PC. The game will feature over 150 vehicles, extensive customization options, and online multiplayer with cross-play support.- Hot Wheels Infinite Rush AnnouncedMattel and Milestone have announced Hot Wheels Infinite Rush, a new arcade racing game based on the popular toy car franchise. The game is set to launch on PC and consoles.
Hot Wheels Infinite Rush Races Onto Switch 2 This September With New Open World GameplayHot Wheels Infinite Rush, an open-world racing game, is set to launch on Nintendo Switch and other platforms on September 24, 2026. The game will feature four islands, over 150 collectible vehicles including Ferraris, and support for up to four-player split-screen and full cross-play multiplayer.
Hot Wheels Infinite Rush Announced, Coming to PC and Consoles on September 24thMilestone has announced Hot Wheels Infinite Rush, an arcade-style racing game based on Mattel's toy line, set to release on PC, PlayStation 5, Xbox Series X/S, and Nintendo Switch 2 on September 24th. The game will feature an open world, over 150 vehicles at launch, full cross-play between all platforms except the Switch 2, and local split-screen multiplayer. Multiple editions will be available, including the Ultimate Edition with a Ferrari Expansion Pack and early access.
Gaming industry pioneer Don Daglow reflects on key moments of his careerGaming industry veteran Don Daglow reflects on his five-decade career, from early mainframe experiments to pioneering MMORPGs and city-building games. He emphasizes the importance of player connection and fun over technological spectacle, drawing parallels between early interactive theater and modern game design. Daglow also shares insights on industry cycles, the risks of large budgets, and the enduring value of emotionally resonant games.
Sinopsis Masters of the Universe (2026), Misi He-Man Jaga EterniaThe live-action film Masters of the Universe, set for release on June 3, 2026, will feature Nicholas Galitzine as He-Man and Idris Elba as Duncan. The story follows Prince Adam's journey from Earth back to his home planet Eternia to reclaim his birthright and defeat the villainous Skeletor, played by Jared Leto. Directed by Travis Knight, the film is based on Mattel's franchise and has had a long development history with multiple studios and cast changes.
Despite positive first reactions, Masters of the Universe presales don't look promising, and the movie is tracking…The upcoming Masters of the Universe movie is projected to earn between $27-$35 million in its opening weekend, which is considered a flop given its reported $170 million production cost. Despite early positive reactions and comparisons to Marvel films, the film faces an uphill battle at the box office, similar to the poorly performing 1987 adaptation.
KPop Demon Hunters Dikabarkan Mulai Tur Global 2027Netflix has confirmed plans for a global concert tour for KPop Demon Hunters, set to begin in 2027 and visit 150 cities worldwide. Prior to the tour, official pop-up stores will open in major cities, including Jakarta from June 11-30. The film, which won two Oscars, is also slated for a sequel in 2029.- SayGames and Mattel Launch Barbie Event in My Perfect HotelSayGames and Mattel have launched a limited-time Barbie event in the mobile game My Perfect Hotel, available on iOS and Android. The event introduces the Barbie Dream Hotel and allows players to interact with iconic Barbie characters, earn collectible rewards, and unlock exclusive skins.
Frieren Edition of the Uno Card Game Appears in JapanEnsky and Mattel have announced a Frieren: Beyond Journey's End themed version of the card game Uno, set to release in Japan by the end of April 2026 for approximately $11. The game will feature characters from the anime and manga on its 112 cards, with potential for international release similar to previous anime Uno variants.- He-Man and the Masters of the Universe: Dragon Pearl of Destruction Delayed to Summer 2026Bitmap Bureau, Mattel, and Limited Run Games have announced that He-Man and the Masters of the Universe: Dragon Pearl of Destruction has been delayed from April 28, 2026, to Summer 2026. The 2D arcade brawler will be released digitally on PC, Nintendo Switch, PlayStation 4, PlayStation 5, Xbox One, and Xbox Series X|S. The game features He-Man and allies battling Skeletor across 12 stages, with local co-op support.
Upcoming Mobile Title Barbie: Horse Ride & Rescue Is Bringing the Barbie Fever Back!PikPok and Mattel are releasing Barbie: Horse Ride & Rescue on mobile on June 16th, 2026, with PC and Nintendo Switch versions to follow in 2027. The game features players creating characters to help rescue and rehabilitate horses in Moonrise Valley, with activities like grooming, customization, and racing.