Roblox
Roblox business and news from across the web.
Latest coverage
Roblox Will Let Anyone Use AI to Turn Text Prompts Into a Basic Game on Their Phone
Roblox has introduced Build, a new AI-powered tool integrated into its mobile app. This feature allows users to generate basic games from simple text prompts, making game creation more accessible.
When Is Animal Hospital Admin Abuse? (How Do We Tell Him?)
This article debunks a viral TikTok claim about a scheduled 'Admin Abuse' event in the Roblox game Animal Hospital. The author argues that the claim is false due to a lack of official announcements on Discord or the Roblox page, and discusses why such an event would negatively impact the game's economy and player motivation. The author also expresses skepticism about the content creator's understanding of the game.
"Safety is never an endpoint." Roblox's James Kay on age verification and commitment to player safety
Roblox's James Kay discusses the company's ongoing commitment to player safety, highlighting recent enhancements like facial age estimation for chat features and mandatory parental controls. He emphasizes that safety is an evolving process, not an endpoint, and addresses the potential impact of the UK's upcoming social media ban on younger users.
Player-Made Drain the Lake Bucket Tier List
This article provides a tier list for the buckets available in the Roblox game Drain the Lake, ranking them based on their effectiveness for earning tokens and cashing out. It details the benefits of S-tier buckets like the Toxic Bucket and Shark Bucket, and discusses other tiers with recommendations for players.
Roblox's reporting system gets big update, and you'll finally know the impact of your feedback
Roblox is implementing significant updates to its in-game reporting system, aiming for a simpler and more intuitive user experience. The changes include providing feedback on submitted reports and offering tips for users. Future updates will allow users to track the status of their previous reports.
Notoriety codes (July 2026)
This guide provides a list of active Notoriety codes for Roblox, offering players free in-game currency and unique cosmetic items. The article details how to redeem these codes within the game and suggests following the developer on social media and Discord for future updates.
Business and Finance
US Senators are urging the FCC to prevent the merger between Paramount and Warner Bros. Discovery from proceeding. Separately, Roblox has outlined its new payment structure for creators involved in brand integrations.
Report: Former Xbox president Sarah Bond and Take-Two CEO Strauss Zelnick linked to Peter Thiel's secret society
Former Xbox president Sarah Bond and Take-Two CEO Strauss Zelnick have been linked to 'Dialog,' an exclusive society founded by Peter Thiel. Internal records exposed by a hacktivist revealed the names of 113 individuals associated with the group, which convenes for off-the-record retreats discussing various topics, including geopolitical events and technology.
Roblox details how much creators will pay for brand integrations
Roblox has announced its new monetization policy for brand integrations, which will take effect on January 1, 2027. Creators will be charged on a cost-per-mille (CPM) basis, with rates varying by region. The company aims for transparency and precision in pricing for brands and creators. Separately, Sony Interactive Entertainment is reportedly shifting its strategy for PC releases, prioritizing PlayStation exclusivity for single-player narrative games while continuing to release live-service titles on both PC and PlayStation 5.
As Roblox pushes for more 'adult' games, it's focusing on those that keep you coming back
Roblox is implementing a new algorithm to recommend games that encourage long-term player retention, particularly targeting an adult audience. This shift aims to prioritize games with deeper substance over those with quick appeal and is complemented by incentives for developers creating content for players aged 18 and over.
Fortnite boss hopes to take on Roblox's massive everythingverse with a "very different" massive everythingverse, as Epic unveil genAI-infused Unreal Engine 6
Epic Games CEO Tim Sweeney outlined his vision for a future "everythingverse" to compete with Roblox, emphasizing open standards and collaboration. The company also unveiled Unreal Engine 6, featuring generative AI integration aimed at streamlining game development and reducing tedious tasks for creators.
Roblox introduces age-based kids accounts in response to UK social media ban
Roblox is launching age-based account types, Roblox Kids and Roblox Select, to enhance online safety for younger users. These accounts introduce stricter restrictions on features like in-game chat and content sharing, aligning access with age. The move follows the UK government's announcement of legislation to ban under-16s from social media and implement new online gaming rules.
Playstack sold, Xbox announces business 'reset,' and is generative AI poisoning the well? - Patch Notes #56
Playstack has been sold to Integrated Media Company, with TruFin divesting its majority stake. Xbox announced a business 'reset' involving potential layoffs and studio closures, as confirmed by leaders Asha Sharma and Matt Booty. Concerns are also rising about generative AI's impact on the industry, with Take-Two's former head of AI, Luke Dicken, expressing worries about the current hype cycle.
The Hidden Power of Indie Games in Shaping Gaming’s Future
Indie games are significantly shaping the future of the gaming industry by introducing innovative art styles, gameplay mechanics, and business models that are increasingly adopted by larger publishers. These smaller, passion-driven projects often serve as the originators of transformative shifts in game design and narrative, with platforms like Roblox and digital marketplaces like Eneba facilitating their reach and impact.
Analyst: Q1 2026 revenue figures show there is still demand for compelling single-player video games
Global game content revenue saw a 3.6% year-over-year increase in Q1 2026, reaching $54.14 billion, according to S&P Global Market Intelligence. Companies like Capcom and Pearl Abyss reported significant growth, driven by titles such as Resident Evil Requiem and Crimson Desert, indicating continued consumer demand for compelling single-player experiences alongside live-service games. PC emerged as the fastest-growing platform.
Roblox partners with SuperAwesome to bring "brand safe advertising" to under-13s
Roblox has partnered with youth marketing firm SuperAwesome to manage contextual advertising for users under 13. This collaboration aims to ensure brand-safe advertising practices compliant with COPPA and industry standards. A new training program, 'Blox Aware,' will also be launched to educate brands on advertising within the Roblox platform.
Roblox announces acquisition of Morpheus AI video world model lab as part of Roblox Reality push
Roblox has acquired the AI company Morpheus AI to enhance its new Roblox Reality architecture. This acquisition is part of Roblox's ongoing efforts to integrate advanced AI technologies into its virtual world platform.
Funding sources for UK studios in 2026: what's on offer, and the requirements developers need to be aware of
This guide outlines various funding sources available to UK game developers in 2026, including the Video Games Expenditure Credit (VGEC) tax relief, development grants from sources like the UK Games Fund and Epic MegaGrant, and incubator/accelerator programs. It also touches on private funding through venture capital and crowdfunding, emphasizing the importance of understanding terms related to IP ownership, exclusivity, and government funding caps.
Only One Games Subscription Service Is Truly Kid-Friendly
Apple Arcade is presented as a safe haven for children's gaming due to its complete absence of ads and in-app purchases. The service is highlighted for its family-friendly titles, including new crossovers with the popular show Bluey, and its limited data tracking practices. This stands in contrast to platforms like Roblox and Fortnite, which have faced scrutiny for exploitative monetization and data collection practices.
Only One Games Subscription Service Is Truly Kid-Friendly
Apple Arcade is presented as a safe haven for children's gaming due to its complete absence of ads and in-app purchases. The service is highlighted for its family-friendly titles, including new crossovers with the popular show Bluey, and its limited data tracking practices. This stands in contrast to platforms like Roblox and Fortnite, which have faced scrutiny for exploitative monetization and data collection practices.