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GTA 6 Parent Company’s CEO Believes “We’ll Be in Commercial Streaming Mode” in 3 Years
Take-Two Interactive CEO Strauss Zelnick believes the company will be in commercial cloud gaming mode within three years, potentially increasing the effective install base for games. While not expecting a direct revenue 10x, Zelnick sees opportunities for broadly appealing titles outside core markets. Grand Theft Auto 6 is set to launch on November 19th for Xbox Series X/S and PlayStation 5, with an extended trailer debuting on Netflix on August 27th.
As PS5 and Xbox prices endlessly balloon, Take-Two CEO says rising console costs are good for no one, but won't…
Take-Two Interactive CEO Strauss Zelnick stated that rising console hardware costs are not beneficial for anyone, though they do not significantly hinder the company's performance. He believes that while lower hardware prices would increase adoption, Take-Two's focus is shifting towards open ecosystems like PC gaming, which now accounts for a substantial portion of their sales. Zelnick also anticipates a future where cloud streaming makes physical media and downloads less relevant.
Tencent's cyberpunk rival to Grand Theft Auto is in trouble as its developer lays off 80 people
Tencent's ambitious cyberpunk open-world game, Last Sentinel, is reportedly in trouble as developer Lightspeed LA has laid off 80 employees. Publisher Tencent has lost confidence in the project, which has been in development for six years and faced multiple delays and reboots. While not officially cancelled, Lightspeed LA is now working on the game without Tencent's backing and plans to shift its creative direction.
GTA Online will still be supported alongside GTA 6, but don't expect to hear about a new version soon
Take-Two Interactive CEO Strauss Zelnick confirmed that Grand Theft Auto Online will continue to be supported alongside the upcoming Grand Theft Auto 6. While Rockstar Games has not detailed plans for a new iteration of the online component, Zelnick stated that significant resources are dedicated to its ongoing development and support. Pre-order numbers for Grand Theft Auto 6 are reportedly exceptional, though Zelnick urged caution until the game's official release.
Stalker 2 is finally letting us explore the Chornobyl Power Plant
GSC Game World has released new footage of the S.T.A.L.K.E.R. 2: Cost of Hope DLC, showcasing the Iron Forest and Chornobyl Power Plant areas. The expansion, launching August 20th for PC, PlayStation 5, and Xbox Series X/S, will add dozens of hours of content. Meanwhile, Take-Two CEO Strauss Zelnick expressed no concern over labor disputes at Rockstar Games impacting the launch of Grand Theft Auto 6, highlighting the company's strong employee relations.
GTA 6's Netflix deal forces us to ask: can you pirate an advertisement?
The article discusses the controversial decision for Grand Theft Auto 6's extended look trailer to debut exclusively on Netflix for six hours on August 27th. It questions the necessity of this deal, suggesting it's a monetization tactic that disrespects fans and potentially harms Take-Two's reputation, despite the game's anticipated success.
Take-Two Holds GTA 6 to November 19, Betting ‘An Extended Look’ Will Grow ‘Consumers’ Passion and Anticipation’
Take-Two Interactive has reaffirmed the November 19 release date for Grand Theft Auto 6, despite speculation of further delays. The company's latest financial report highlighted strong performance from the Grand Theft Auto franchise, with Grand Theft Auto 5 sales surpassing 230 million units. An extended look at Grand Theft Auto 6 is scheduled to premiere exclusively on Netflix on August 27.
Don’t Expect GTA 6 Online News “Anytime Soon,” Says Jason Schreier
Journalist Jason Schreier reports that Rockstar Games and Take-Two Interactive are not currently focused on discussing Grand Theft Auto 6's online component. The companies are prioritizing the single-player experience for the upcoming title.
Business and Finance
Rockstar Games and Netflix have partnered for the reveal of Grand Theft Auto 6, a move that signals Hollywood's increasing integration with the gaming industry. Take-Two Interactive's CEO expressed no concern regarding past negative press surrounding Rockstar's development practices.
Even with an $80 price tag, 'Grand Theft Auto 6 will be an incredible bargain,' Take-Two boss says
Take-Two Interactive CEO Strauss Zelnick defended the $80 price tag for Grand Theft Auto 6, stating that the real cost of AAA games has decreased over time and that the title will offer exceptional value. He indicated that while not all Take-Two games will adopt this higher price point, Grand Theft Auto 6 is expected to be an "incredible bargain" due to Rockstar Games' track record of overdelivering.
Take-Two CEO says he expects the games industry to be in 'commercial streaming mode within 3 years,' which is great news if you hate owning things
Take-Two CEO Strauss Zelnick predicts the gaming industry will fully embrace commercial game streaming within three years, potentially increasing their user base tenfold. He believes cloud gaming will standardize, making more devices gaming-capable and mitigating concerns about rising hardware costs. However, this shift raises significant anxieties among consumers regarding game ownership and long-term access to digital media.
GTA 6 boss says discs 'don't really make sense' as he predicts streaming future
Take-Two Interactive CEO Strauss Zelnick stated that physical discs for Grand Theft Auto 6 do not make sense due to the industry's shift towards digital distribution, which now accounts for over 90% of their business. He predicts that game streaming is on the horizon and will significantly expand the potential player base within three years, even as physical editions may persist in niche forms like vinyl records.
Take-Two boss "not in the least" concerned bad press around Rockstar's employment tribunal will affect GTA 6 launch
Take-Two Interactive CEO Strauss Zelnick expressed no concern about potential negative impacts on the Grand Theft Auto 6 launch due to recent press surrounding Rockstar Games' employment tribunal and alleged union-busting. Zelnick highlighted the company's pride in its labor relations and low attrition rates, stating that game development practices are separate from labor relations. The article also touches on Take-Two's financial report and the increasing shift towards digital game distribution.
Wondering why GTA 6 is a code in a box? Take-Two CEO says it’s because gaming is now ‘well over 90%…
Take-Two CEO Strauss Zelnick explained the decision to release Grand Theft Auto 6 physical editions with a digital code instead of a disc, citing that the company's business is over 90% digital. He also defended the pricing of the Standard and Ultimate Editions, noting exceptional pre-order sales. Grand Theft Auto 6 is set to launch on November 19 for PlayStation 5, Xbox Series X, and Series S.
'The level of pre-orders is unprecedented' — Take-Two reportedly made $1.39 billion in sales during GTA…
Take-Two Interactive reported $1.39 billion in net bookings during the pre-order period for Grand Theft Auto 6, which spanned only five days in late June. CEO Strauss Zelnick described the pre-order level as "unprecedented and astonishing," though specific sales figures were not disclosed. The company's overall performance also saw increases from the NBA 2K franchise.
Take-Two CEO on GTA 6 Going Disc-Free: Physical Games Are the New Vinyl
Take-Two Interactive CEO Strauss Zelnick explained the decision to release Grand Theft Auto 6 without a physical disc, comparing the shift to the vinyl record industry. He stated that over 90% of their business is already digital, making discs inconvenient for consumers. This comes as Sony plans to phase out physical disc production for PlayStation titles starting in 2028, a move met with significant backlash from players concerned about ownership and preservation.
GTA V surpasses 230 million sales months before GTA VI touches down
Grand Theft Auto V has surpassed 230 million units sold, making it the best-selling title of the past decade. Publisher Take-Two Interactive anticipates Grand Theft Auto VI's upcoming release on November 19, 2026, will be a transformative event, projecting $8 billion to $8.2 billion in net bookings for fiscal year 2027. The company also highlighted strong performance from NBA 2K26 and the Grand Theft Auto franchise overall.
"Machines that weren't game machines before will become game machines": Take-Two CEO predicts that streaming will help fix the industry's hardware pricing problem
Take-Two Interactive CEO Strauss Zelnick predicts that cloud gaming will become mainstream within three years, potentially alleviating issues with high hardware costs. He believes this shift will expand the addressable market for games, especially in less affluent regions. Zelnick also noted the increasing importance of PC as a gaming platform and expressed optimism about advancements in network technology addressing latency concerns, despite past failures like Google Stadia.
Take-Two CEO Strauss Zelnick Won't Rule Out GTA 6 on Disc at Some Point, Insists Decision Had Nothing to Do With Concern Over Leaks
Take-Two Interactive CEO Strauss Zelnick has not ruled out the possibility of a disc version of Grand Theft Auto 6 being released at some point, though he insists the decision not to launch with one was not due to concerns about leaks. The discussion follows the recent announcement regarding the game's launch format.
GTA 6 pre-orders are 'astonishing' says Take-Two as it cancels unannounced game
Take-Two Interactive CEO Strauss Zelnick described Grand Theft Auto 6 pre-orders as 'unprecedented and astonishing,' noting they were open for only five days during the last fiscal quarter. The company also reported its Q1 FY2027 financial results, which were slightly above expectations, and revealed the cancellation of an unannounced game from a third-party developer. Grand Theft Auto 5 has now sold over 230 million units, and Red Dead Redemption 2 has surpassed 87 million copies.
