Uno
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"Players want to engage with brands, not just consume them" – Mattel on its new Game Studios arm, why it's releasing on Roblox, and what it learnt from NetEase
Mattel has launched Mattel Game Studios to develop games based on its intellectual property, aiming to extend physical play into the virtual world. The company, which acquired its joint venture with NetEase, will focus on internally developed titles and strategic partnerships, emphasizing sustained engagement and authentic brand experiences. Mattel sees gaming as a core pillar of its entertainment ecosystem, with a long-term vision for its new studio to become a leading entertainment-based game developer and publisher.
Nintendo Switch eShop latest sales: lowest prices ever for Fate/Hollow Ataraxia Remastered, Fate/Stay Night Remastered Winter Burrow, more
The North American Nintendo Switch eShop is currently featuring significant sales, including the lowest prices ever for titles like Fate/Hollow Ataraxia Remastered and Fate/Stay Night Remastered. The roundup includes deals on a wide variety of games, with many offering substantial discounts from their original prices.
Get Ready To Change The Rules IN UNO FLEX!
UNO FLEX! introduces new mechanics to the classic card game, including Flex cards with alternate sides that can change color or trigger different effects. Player "Power" determines when these alternate sides can be activated, adding a strategic layer. The expansion also features new Action cards like Flex Draw Two and Flex Wild Draw Four, designed to disrupt opponents. UNO FLEX! is available for £4.29 on Xbox One and Xbox Series X|S.
How Checkers Went From Ancient Boards to Your Browser
This guide explores various memory games suitable for children, detailing how they enhance working memory, focus, and pattern recognition. It breaks down game recommendations by age group, from toddlers to older kids, and highlights 15 specific games like Concentration, Spot It!, and Simon, discussing their benefits and play styles. The article also touches on the importance of tactile, screen-free play and offers tips for making memory game sessions more effective.
Don't Skip Your Chance to Compete in The UNO Championship Series, With a $50,000 Grand Finale Prize
Toy company Mattel has announced the UNO World Championship Series, a competitive event with a grand prize of $50,000. The series offers players a chance to compete for a significant cash prize.
Toymaker Mattel launches a new game studio with a focus on Roblox and Fortnite that could signal a growing shift in…
Toy company Mattel has launched Mattel Game Studios, a new division focused on developing and operating interactive experiences inspired by its brands. The studio will create original games for platforms like Roblox and Fortnite, moving beyond its previous mobile-focused joint venture with NetEase. This strategic shift reflects the growing importance of virtual worlds and creator platforms in the gaming landscape.
Barbie and Hot Wheels owner Mattel launches Mattel Game Studios
Toy maker Mattel has launched Mattel Game Studios, a new subsidiary of Mattel Digital Studios, to develop and publish titles based on its iconic brands like Barbie and Hot Wheels. The studio will oversee existing mobile games and publish new free-to-play titles, as well as original experiences on platforms like Roblox and Fortnite. This move follows Mattel's recent acquisition of mobile studio Mattel163.
Mattel launches new global studios business to develop games based on its IP
Mattel has launched Mattel Game Studios, a new global development organization focused on creating games based on its intellectual property. This initiative builds upon the company's acquisition of Mattel163 and aims to develop original gaming experiences for various platforms, including mobile, PC, Roblox, and Fortnite. The studio's existing portfolio includes popular mobile titles like UNO!, and upcoming releases such as Skeletor: Until Next Time! and an unnamed Hot Wheels title.
Game Crossovers and Collaborations
The popular indie game Shovel Knight has been integrated into the classic card game UNO as part of a new crossover collaboration. This partnership brings characters and themes from Shovel Knight into the UNO experience.
Study Measures Heart Rate Across 16 Games to Find the Most Stressful — Dark Souls Almost Wins, but Mario Kart
A study by BonusFinder US monitored the heart rates of 14 gamers across 16 titles to determine which games induce the most physiological stress. Mario Kart ranked highest for average heart rate increase over a 30-minute session, while Dark Souls III produced the most extreme peak heart rate spike during a boss fight. Conversely, games like Animal Crossing and The Sims were found to lower heart rates below resting levels.
Frieren Edition of the Uno Card Game Appears in Japan
Ensky and Mattel have announced a Frieren: Beyond Journey's End themed version of the card game Uno, set to release in Japan by the end of April 2026 for approximately $11. The game will feature characters from the anime and manga on its 112 cards, with potential for international release similar to previous anime Uno variants.
Mattel to acquire full ownership of Mattel163 from NetEase
Mattel is acquiring full ownership of its mobile studio Mattel163 from NetEase for $318 million. This move is expected to significantly enhance Mattel's self-publishing capabilities and accelerate its presence in the high-growth mobile market. Mattel163 has developed games based on Mattel's IP, including Uno, and has garnered over 550 million downloads globally.
