Matt Booty
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Xbox Issues “We Are Xbox” Open Letter, Will “Reevaluate” Approach To Exclusives
Xbox leadership, including Asha Sharma and Matt Booty, has issued an open letter acknowledging player frustrations with infrequent feature drops, fragmented core experiences, and pricing concerns. The company will reevaluate its approach to game exclusivity, though no concrete changes are promised. Xbox aims to become a more inclusive and accessible platform, focusing on daily active players across console, PC, and cloud, while also seeking to fortify Game Pass with sustainable economics.
Microsoft Gaming Rebrands as Xbox, Outlines Strategy Shift and Challenges
Microsoft Gaming has officially rebranded to Xbox, aiming to unify its ecosystem across console, PC, mobile, and cloud platforms. The company acknowledges challenges in feature updates, PC presence, and competition, while emphasizing console hardware as a foundation and increasing the importance of cloud gaming and cross-platform integration. Key internal metrics will shift towards daily active players.
Xbox's New Leadership Details Its Strategy in "We are Xbox" Internal Memo as It Retires The
Xbox's new leadership, CEO Asha Sharma and CCO Matt Booty, have outlined a new strategy in an internal memo detailing plans to rebuild community trust and redefine Xbox as a platform for play and creation. The memo acknowledges current frustrations with the brand's PC presence, fragmented services, and aims to strengthen hardware, content, experience, and services pillars, including a reevaluation of exclusivity and a focus on Game Pass sustainability.
Xbox will "reevaluate" its approach to exclusive games and AI, new CEO and CCO say "our new north star…
Xbox's new leadership, CEO Asha Sharma and CCO Matt Booty, announced a reevaluation of the brand's approach to exclusive games and artificial intelligence. This strategic shift follows recent departures and aims for greater transparency and a focus on core franchises, while also addressing concerns about AI-generated content in game development.
Microsoft goes back to Xbox and ditches Microsoft Gaming as new leaders admit "players are frustrated" with the console and pricing: "We have to be honest about where we are"
Microsoft is rebranding its gaming division back to Xbox, moving away from the 'Microsoft Gaming' name. New leadership, including Xbox CEO Asha Sharma and CCO Matt Booty, acknowledged player frustration with console features and pricing, stating the need to return to their roots. This change reflects an ambition to refocus on the core Xbox brand and address concerns about its presence on PC.
‘We are Xbox’: New leadership further pledges to bring brand back to its previous glory
Microsoft Gaming is rebranding back to Xbox, with CEO Asha Sharma and Chief Content Officer Matt Booty pledging a renewed focus on the brand's core ideals. The company aims to build a global platform connecting players and creators, emphasizing console as foundational while extending the experience to any device via cloud gaming. Key focuses include daily active players, hardware, content, player experience, and services like Game Pass.
Xbox CEO Asha Sharma and executive vice president Matt Booty publish staff memo ‘We Are Xbox’
Xbox CEO Asha Sharma and executive vice president Matt Booty published a staff memo titled 'We Are Xbox'. The memo likely outlines the company's current strategy and future direction for the gaming division.
Xbox boss gifts Hideo Kojima mysterious box and fans reckon it's Project Helix
Hideo Kojima received a mysterious 'Xbox for Kojima' box from Xbox leadership, sparking fan speculation that it is a devkit for Microsoft's upcoming console, codenamed Project Helix. While the box appears too small for a typical devkit, theories suggest it could be a special controller for Kojima's upcoming Xbox-published horror game, OD, or an early gift related to the new console.
Project Helix Speculation Sparked by Hideo Kojima Posing for a Photo at Xbox Offices
Hideo Kojima visited the Xbox offices, posing for photos with Microsoft Gaming CEO Asha Sharma and Xbox's chief content officer Matt Booty, sparking speculation about his involvement with 'Project Helix'. While Kojima received a gift box labeled 'Xbox for Kojima', the article notes that development kits for the next-generation console are not expected until 2027. Kojima Productions is currently working on upcoming games OD and Physint.
ID@Xbox Showcase Announced for April 23rd, Features Mistfall Hunter, Aphelion, and More
Microsoft and IGN will host an ID@Xbox Showcase on April 23rd, featuring new trailers and gameplay from upcoming indie titles like Mistfall Hunter and Aphelion. The event promises exclusive looks at several games, including a potential surprise, and may reveal release dates for some titles. This showcase precedes the larger Xbox Games Showcase and Gears of War: E-Day Direct scheduled for June 7th.
Evening Consolidation
Matt Booty discussed upcoming Xbox showcases and studio developments in the Official Xbox Podcast. Additionally, Xbox Wire announced that Football Manager Console 2026 and South Park: Snow Day! will be available through Free Play Days, with new games also coming to Xbox next week.
Fable’s Development Was Helped by Blizzard’s Cinematics Team
Microsoft Gaming's chief content officer Matt Booty revealed that Blizzard's cinematics team assisted Playground Games with Fable's development. This collaboration is part of a broader initiative to foster synergy between Xbox Game Studios, with other examples including Compulsion Games using Activision's MoCap studio and Rare helping Double Fine with multiplayer features. Fable is slated for a Fall release on PC, PlayStation 5, and Xbox Series X/S.
Gears of War: E-Day Direct is a “Fantastic, Full 30 Minutes of Stuff to See,” Says Xbox’s Matt Booty
Xbox's Matt Booty confirmed that the upcoming Gears of War: E-Day Direct will feature a full 30 minutes of gameplay and insights from developer The Coalition. The ambitious prequel is rumored to be targeting a release in the latter half of the year, with discussions ongoing about potential multiplatform releases beyond Xbox Series X/S and PC.
Gears of War: E-Day Developer is “Righting the Ship” for the Franchise, Says Former Designer
Former Gears of War designer Cliff Bleszinski praised The Coalition's direction for Gears of War: E-Day, believing they are revitalizing the franchise by focusing on the Locust as a primary threat. He highlighted the importance of the Marcus and Dom relationship and criticized the inclusion of robots and Lambent in previous titles. The game is slated for a 2026 release on PC, PlayStation 5, and Xbox Series X/S, with a dedicated Xbox Games Showcase Direct planned for June 7th.
Blizzard is "helping out" with Fable cinematics, Xbox's Matt Booty casually reveals, which sounds…
Xbox chief content officer Matt Booty revealed that Blizzard Entertainment is assisting Playground Games with the cinematics for the upcoming Fable reboot. This collaboration leverages Blizzard's renowned expertise in creating high-quality in-game cinematics, aiming to enhance the visual presentation of the highly anticipated RPG.
Cinematic Specialist Blizzard Helping Out on Fable's Cutscenes
Blizzard Entertainment is collaborating with Playground Games to assist with the cinematics for the upcoming title Fable. Xbox's chief content officer Matt Booty highlighted this partnership, noting that Blizzard's renowned cinematic expertise is being applied to Fable's cutscenes, which have already been showcased in trailers. Fable is expected to launch on PlayStation 5, Xbox Series X, and PC in Autumn 2026, though speculation suggests a potential delay to 2027.
Blizzard is assisting with Fable's cinematics, while the Sea of Thieves team is lending its expertise to quirky pottery brawler Kiln
Xbox's studios are collaborating on various projects, with Blizzard assisting Playground Games with Fable's cinematics and Rare lending multiplayer expertise to Double Fine's Kiln. This cross-studio support aims to leverage unique strengths without compromising individual studio cultures, as explained by Xbox's chief content officer Matt Booty.
One Key Part Of Fable Is Getting Outside Help
Blizzard Entertainment's cinematic team is assisting Playground Games with the cinematics for the upcoming Fable reboot. Microsoft's chief content officer Matt Booty highlighted this collaboration as an example of internal studio synergy. The Fable reboot is slated for release this fall, with recent speculation suggesting a potential delay to 2027 to avoid launching alongside Grand Theft Auto 6.
Call Of Duty Movie Gets A 2028 Release Date
Paramount has announced that the live-action Call of Duty movie will be released in theaters on June 30, 2028. Taylor Sheridan is writing the script, and Peter Berg is directing and co-writing. The film is being produced by Paramount and Activision, aiming to expand the franchise to new audiences.
Matt Booty Talks Showcase, Games, Studios, and More | Official Xbox Podcast
Matt Booty, head of Xbox Game Studios, discusses upcoming showcases, game development across various studios, and broader industry topics in the Official Xbox Podcast. The conversation touches upon the current state and future of Xbox's gaming portfolio.
