Matthew Ball
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Video games shouldn't try to win the 'attention war'
This article argues that video games should not compete in the 'attention war' against other digital markets like social media or online betting. Instead of focusing on exploitative retention techniques, the industry should prioritize creating engaging content. The author highlights how some companies use psychological tactics to keep users hooked, drawing parallels to addictive behaviors and warning against the potential harm to players and businesses.
Global game content sales rose 5.3% to $195.6bn in 2025
Global video game content sales reached $195.6 billion in 2025, a 5.3% increase, despite a significant 55% drop in private funding. The industry also saw a 40% reduction in layoffs compared to the previous year, though outsourcing for development work increased. Roblox emerged as a major growth driver, surpassing console and PC platforms in daily active users and engagement hours.
