Shuhei Yoshida
Reporting and statements that mention Shuhei Yoshida.
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PS5 Being in the Later Stages of its Life Makes Aggressive Marketing Unnecessary, Says Sony CEO
Sony CEO Hiroki Totoki stated that aggressive marketing for the PlayStation 5 is unnecessary as it is in the later stages of its lifecycle, with the company focusing instead on recurring revenue from its user base. The article also highlights fan criticism regarding Sony's decision to end physical game releases by 2028, with many expressing a desire to keep physical media.
13 years after famous Microsoft dunk, ex-PlayStation boss Shuhei Yoshida says Xbox disc-to-digital feature is "a…
Former PlayStation boss Shuhei Yoshida has praised Microsoft's new Xbox disc-to-digital initiative, calling it a "great move." This comes as Sony Interactive Entertainment plans to cease physical game production for PlayStation consoles in 2028, and Grand Theft Auto 6 confirmed its physical release will be a code in a box. Yoshida's comments and past actions have drawn attention due to the perceived irony given Sony's shift away from physical media.
Former PlayStation Studios President Praises Xbox’s Solution To A Digital-Only Future
Former PlayStation Studios President Shuhei Yoshida praised Microsoft's new disc-to-digital program as a "great move by team Xbox." This initiative allows Xbox users to obtain a digital license for their physical games, ensuring playability in a future potentially without disc drives, a contrast to Sony's current approach for PlayStation.
The Duskbloods Has No Connection to Bloodborne, Says Director
Director Hidetaka Miyazaki has stated that FromSoftware's upcoming game, The Duskbloods, has no connection to Bloodborne, despite similarities in title and visual style. Miyazaki expressed regret over using the word "blood" in the title due to frequent comparisons. While the network test may not reveal much lore, the full release will clarify the differences between the two games. Former PlayStation executive Shuhei Yoshida also commented on the lack of a PlayStation 5 or PC version for Bloodborne. The Duskbloods is a Nintendo Switch 2 exclusive featuring PvPvE gameplay, though FromSoftware will continue to develop single-player titles.
Ex-PlayStation Boss Says Game Development Will Have A “Tough Future” Because Of AI
Former PlayStation Studios boss Shuhei Yoshida expressed concerns about the future of game development due to the increasing integration of AI. While acknowledging AI's potential to democratize game creation, he foresees tougher competition for developers and a potential flood of games impacting consumer choice.
Former PlayStation Executive Says He’s “A Totally Digital Consumer” on Subject of Discs
Former PlayStation executive Shuhei Yoshida stated he is a "totally digital consumer" and prefers not to manage physical discs, aligning with the convenience of digital distribution. He acknowledged the value of physical games for collectors but argued that the necessity of downloading patches and updates makes the absence of a disc less significant. Yoshida also suggested that flexible digital pricing and regular discounts could mitigate concerns about the loss of the second-hand market.
Former PlayStation boss Shuhei Yoshida told Clair Obscur devs to not call it a 'turn-based RPG' so people…
Former PlayStation boss Shuhei Yoshida advised developers of Clair Obscur: Expedition 33 to avoid marketing it as a 'turn-based RPG' due to the genre's perceived unpopularity. Despite this, the game has achieved significant success, selling over eight million copies and helping to revitalize interest in turn-based titles. Yoshida believes this success highlights the risks of solely chasing industry trends.
Former PlayStation boss says it's "really funny" turn-based JRPGs are so in-demand after he advised Clair Obscur: Expedition 33 devs not to use the term
Former PlayStation boss Shuhei Yoshida finds it amusing that he once advised Sandfall Interactive to avoid marketing Clair Obscur: Expedition 33 as a turn-based JRPG, a genre now experiencing a resurgence. He notes the irony given the game's critical success and the current demand for similar titles, contrasting it with his past advice to steer consumers away from the term.
Former PlayStation Boss Weighs In On Sony Killing Off Physical Game Discs
Former PlayStation executive Shuhei Yoshida commented on Sony's decision to end support for physical game discs in 2028, stating it may not be a significant issue for many players due to the necessity of digital updates and DLC. While acknowledging the desire for physical collections, he noted that digital pricing offers flexibility and that the end of discs could impact the secondhand market. The move also raises concerns about game preservation, though Ubisoft CEO Yves Guillemot believes it won't heavily disrupt the industry.
Ex-PlayStation boss doesn't know if Sony killing physical games is "such a big issue" since players need to download patches and extra data anyway
Former PlayStation boss Shuhei Yoshida stated he doesn't understand why Sony's decision to stop producing physical game discs from 2028 is a major issue, as most games require digital updates and downloads anyway. While acknowledging the appeal for collectors, Yoshida, a digital-first consumer himself, believes players can still find games on sale digitally. This perspective contrasts with significant consumer backlash regarding game preservation and ownership.
Shuhei Yoshida told Expedition 33 studio to avoid terms like 'turn-based RPG' because it may cause people to "overlook" the game
Veteran PlayStation executive Shuhei Yoshida advised Expedition 33 developers Sandfall Interactive and publisher Kepler Interactive to avoid marketing the game solely as a 'turn-based RPG,' believing the term might cause players to overlook its innovative combat. The team adopted the term 'reactive turn-based battles' instead, contributing to the game's commercial and critical success, selling 5.5 million copies and receiving multiple awards.
'It's Incredibly Well-Made, But…' — Former PlayStation Boss Warned Clair Obscur: Expedition 33 Devs It Would Be 'Overlooked' if They Called It a Turn-Based RPG
Former PlayStation lead Shuhei Yoshida advised the developers of Clair Obscur: Expedition 33 against marketing it as a "turn-based RPG." He warned that this classification might cause the game to be overlooked by players.
Ex PlayStation boss told Clair Obscur Expedition 33 devs not to call it a turn-based RPG: "That alone might cause…
Former Sony Interactive president Shuhei Yoshida advised Kepler Interactive to avoid marketing Clair Obscur: Expedition 33 as a turn-based RPG due to perceived market unpopularity. Despite this guidance, the game, developed by Sandfall Interactive, was released to critical acclaim and numerous awards, ultimately helping to revitalize interest in the genre. Yoshida shared this anecdote at the Busan Indie Connect Festival 2026.
Former Sony exec Shuhei Yoshida is 'a huge fan' of Bloodborne, says it's 'a complete mystery'…
Former Sony executive Shuhei Yoshida expressed his strong desire for Bloodborne and its expansion, The Old Hunters, to receive a PlayStation 5 version or a PC release, calling the lack of action a 'complete mystery'. Yoshida, a self-proclaimed 'huge fan', highlighted the game's popularity and questioned why Sony and FromSoftware haven't capitalized on it, especially given Sony's history of releasing remasters.
There's a timeline where Dark Souls was a PlayStation exclusive, but Sony lost out on the chance because it wouldn't publish Demon's Souls in North America
Former Sony Interactive Entertainment executive Shuhei Yoshida revealed that Sony declined to publish Demon's Souls in North America, leading FromSoftware to partner with Bandai Namco for Dark Souls. This decision meant Sony missed out on publishing the Souls series, though they later secured Bloodborne. The article analyzes the impact of this publishing decision on the game industry and PlayStation's relationship with FromSoftware.
Former PlayStation head says the rise of AAA games shut down Japan Studio because Sony "wanted to drive hardware…
Former PlayStation executive Shuhei Yoshida explained that Sony Interactive Entertainment closed Japan Studio in 2021 because its games did not drive console sales, unlike larger AAA titles. He encouraged support for former Japan Studio developers by playing their new games, Slitterhead and Ratatan. Yoshida also noted that while Japan Studio produced creative titles, their smaller scale made them less suitable for the shift towards AAA development on PlayStation 4 and PlayStation 5.
We need games like Clair Obscur: Expedition 33, Balatro, and Peak as a cure for the "fear" in the industry,…
Industry professionals are calling for more creative courage in game development, citing titles like Clair Obscur: Expedition 33, Balatro, and Peak as examples of innovation. They argue that an excessive focus on de-risking and market research leads to homogenous, uninspiring games, and that the industry's fear of risk is its greatest threat. This discussion highlights the contrast between mid-sized AA budgets and the escalating costs of AAA development.
Former PlayStation Executive Hopes Bloodborne Comes to PS5 or PC Some Day
Former PlayStation executive Shuhei Yoshida expressed his confusion and hope regarding the lack of a PlayStation 5 or PC port for Bloodborne. He noted that while Sony releases many remasters, Bloodborne remains unavailable on modern platforms, and he theorizes director Hidetaka Miyazaki may be hesitant to let others work on it. Rumors of a Bluepoint Games remake pitch were also mentioned, though FromSoftware reportedly opposed it.
Even former PlayStation chief Shuhei Yoshida doesn't know why Bloodborne hasn't been remastered or released on…
Former PlayStation executive Shuhei Yoshida expressed his confusion and hope regarding the lack of a PlayStation 5 or PC version of Bloodborne. He noted that while Sony releases many remasters, this particular title remains a PlayStation 4 exclusive, leaving fans and himself wondering about its future.
"I should have listened properly to Miyazaki": Ex PlayStation boss admits giving FromSoftware "the lowest number possible" for physical copies of Demon's Souls after getting stuck in its "demanding" starting area
Former PlayStation boss Shuhei Yoshida admitted to making a significant mistake with Demon's Souls by underestimating its potential and requesting the lowest possible number of physical copies. This lack of support for FromSoftware's challenging title led Sony to reject signing Dark Souls. Yoshida reflected on his initial difficulty with the game's demanding nature and opaque systems, contrasting it with his later appreciation for the Soulslike genre, even achieving a platinum trophy in Bloodborne.
