Strauss Zelnick
Reporting and statements that mention Strauss Zelnick.
Latest coverage
Another GTA 6 delay looks much less likely as Take-Two has a "high degree of confidence" in Rockstar…
Take-Two Interactive CEO Strauss Zelnick expressed high confidence that Rockstar Games will meet the November 19, 2026 release date for Grand Theft Auto 6. He reiterated this during a financial call, stating that the game's launch is a key factor in the company's projected bookings for fiscal year 2027.
As GTA 6 publisher Take-Two revises its 2027 net bookings up to $8.2bn, Strauss Zelnick confirms its sales are "well over 90% digital"
Take-Two Interactive CEO Strauss Zelnick confirmed that over 90% of the publisher's sales are digital, a trend reinforced by Grand Theft Auto 6's physical release being a code in a box. The company has revised its Fiscal 2027 net bookings outlook upwards to $8.2 billion, largely due to strong pre-order performance and excitement for Grand Theft Auto 6's November 19th launch.
GTA 6 pre-order demand is 'unprecedented and astonishing' says Take-Two (TTWO) CEO Strauss Zelnick
Take-Two Interactive CEO Strauss Zelnick described the pre-order demand for Grand Theft Auto 6 as 'unprecedented and astonishing.' He noted that while pre-orders have begun generating revenue, the company is uncertain how this will translate into final sales figures. The game is set to release on November 19, 2026, for PlayStation 5 and Xbox Series X|S.
Take-Two Defends GTA 6’s $80 Price, Calls It “Phenomenal Value”
Take-Two Interactive CEO Strauss Zelnick defended the $80 price point for Grand Theft Auto 6, calling it "phenomenal value" for consumers. He stated that the company aims to overdeliver on the experience relative to the cost, noting that the real cost of AAA games has decreased over time when adjusted for inflation. Grand Theft Auto 6 is set to launch on November 19 for PlayStation 5 and Xbox Series X.
Take-Two Boss Defends No Disc Version of GTA 6, Equates Physical Releases to Vinyl Records
Strauss Zelnick, CEO of Take-Two Interactive, defended the decision not to release Grand Theft Auto 6 on physical discs, stating that discs are no longer practical for consumers for major game releases. He compared the current digital distribution model to the resurgence of vinyl records for music enthusiasts.
GTA 6 Marketing Is Taking Place On “Virtually Every Social Media Outlet On Earth”
Take-Two Interactive CEO Strauss Zelnick stated that marketing for Grand Theft Auto 6 is extensive, utilizing "virtually every social media outlet on Earth," including a unique partnership with Netflix for an extended trailer reveal. This strategy, orchestrated by Rockstar Games, has also sparked discussions about potential server strain and the ethics of paywalled game content.
Take-Two Q1 results include net bookings ahead of guidance, a slight increase in revenue, and cancellation of unannounced game
Take-Two Interactive reported Q1 results exceeding guidance, driven by strong performance from NBA 2K6 and Grand Theft Auto V, alongside its Zynga mobile portfolio. The company maintained its full-year net bookings projection of $8-8.2 billion. Revenue impairment was noted due to the cancellation of an unannounced title, contributing to a significant year-over-year increase in net loss.
GTA 6 Has Not Been Delayed, Still On Track For Its November Launch
Take-Two Interactive has confirmed that Grand Theft Auto 6 remains on track for its November 19 launch on PlayStation 5 and Xbox Series X|S. CEO Strauss Zelnick reiterated the company's Fiscal 2027 Net Bookings outlook, citing excitement for the game's release. Despite past delays and speculation, the publisher indicates no further postponements are expected.
Take-Two Interactive CEO Says “Discs Don’t Make Sense to the Consumer”
Take-Two Interactive CEO Strauss Zelnick stated that physical discs 'don't make sense to the consumer' due to the convenience of digital media, noting that 90 percent of the company's sales are digital. Sony Interactive Entertainment is ending PlayStation disc production in January 2028, aligning with consumer trends favoring digital downloads. Ubisoft CEO Yves Guillemot also commented that the shift away from physical discs is 'no big deal' for his company.
GTA 6’s Next Big Reveal is Coming to Netflix First, and That’s a Huge Deal
Rockstar Games has announced that the next major reveal for Grand Theft Auto 6 will debut on Netflix on August 27th at 3 PM ET, six hours before its release on YouTube and the official game website. This unconventional marketing strategy, involving a paid streaming service, is analyzed as a potential revenue-generating tactic for Take-Two Interactive, leveraging FOMO and the game's immense hype.
Grand Theft Auto 6 Pre-orders Are “Unprecedented and Astonishing,” as Says Take-Two CEO
Take-Two Interactive CEO Strauss Zelnick stated that Grand Theft Auto 6 pre-orders have been "unprecedented and astonishing," though he could not confirm their exact contribution to the company's $1.39 billion quarterly sales. Despite controversy over pricing and the lack of physical discs in some editions, pre-orders for the game have been exceptional, dominating PlayStation Store charts worldwide. Analyst firm Newzoo estimates Grand Theft Auto 6 could achieve $4.5 billion in sales during its launch week.
Iron Man to Ark 2: 15 announced games which have disappeared into the ether
This article highlights 15 announced video games that have seemingly disappeared into development hell, with no substantial news or release dates for years. Titles like Star Wars Eclipse, Little Devil Inside, and Beyond Good & Evil 2 are discussed as examples of games stuck in limbo, some technically not cancelled but facing significant development challenges or prolonged silence, raising concerns about their eventual release.
Why People Think GTA 6 News Is Coming Imminently
Speculation is mounting that news regarding Grand Theft Auto 6 is imminent due to unusual timing for Take-Two Interactive's upcoming earnings report. Analysts suggest this could precede a major announcement, potentially aligning with reports of the next trailer releasing soon. Grand Theft Auto 6 is slated for release on November 19 for PlayStation 5 and Xbox Series X|S.
Rockstar's great Midnight Club racing series was killed off for one simple reason, and you can probably guess what…
Former Rockstar designer Kris Roberts explained that the Midnight Club racing series was canceled primarily due to its perceived lower status compared to Grand Theft Auto. Internal conflicts between studios and missed deadlines also contributed, but the overwhelming focus on the GTA franchise ultimately led to the series' demise, despite critical acclaim for titles like Midnight Club: Los Angeles.
NBA 2K27 Announced for PC and Consoles, Out on September 4th
2K and Visual Concepts have announced NBA 2K27, set to release on September 4th for PC, PlayStation 5, Xbox Series X/S, and Nintendo Switch. The game will feature Victor Wembanyama, Caitlin Clark, and Derrick Rose as cover athletes across its standard, Deluxe, and Ultra editions, with varying prices and bonus content. The announcement highlights the players' unique impacts on the game of basketball.
Take-Two Interactive’s Positive Cash Flow Opens Up Opportunities for Acquisitions, Says CEO
Take-Two Interactive CEO Strauss Zelnick reported strong financial results, with net bookings exceeding expectations thanks to titles like NBA 2K and the Grand Theft Auto series. The company anticipates over $1 billion in cash flow for the upcoming fiscal year, enabling potential mergers and acquisitions. The highly anticipated Grand Theft Auto 6 is set to launch on November 19th for PlayStation 5 and Xbox Series X/S, with pre-orders already indicating record-breaking sales potential.
Grand Theft Auto 5 Had “So Much Stuff” That Got Cut Due to Animation Team Working on Other Things
Grand Theft Auto 5 producer John Ricchio revealed that numerous completed minigames and activities were cut from the game due to extensive animation work required for other aspects. Rockstar Games is now focused on Grand Theft Auto 6, which is set for release on November 19th for PlayStation 5 and Xbox Series X/S, with a PC release yet to be confirmed.
Former Rockstar Dev Explains GTA 6’s Console-First Approach
A former Rockstar Games producer explained that the studio's console-first approach to game development, including for Grand Theft Auto 6, is a deliberate business decision to optimize performance and manage resources. This strategy prioritizes console versions before PC ports, aiming for a better final product by working within constraints. Despite the delayed PC release, Grand Theft Auto 6 is projected to achieve significant sales and revenue upon its November 19 launch on PlayStation 5 and Xbox Series X|S.
GTA 6 price is 'ridiculous' says analyst: 'They should be charging $200'
An analyst suggests Rockstar Games should charge $200 for Grand Theft Auto 6, calling its current price of £69.99 for the standard edition 'ridiculous' given its perceived quality. Despite the analyst's comments, Take-Two Interactive CEO Strauss Zelnick has previously stated a desire for reasonable pricing, emphasizing value delivery to consumers. The game is set to launch on November 19, 2026, for PlayStation 5 and Xbox Series X/S.
LA Noire Could Have Featured A Different, Very Famous, And More Expensive Lead Actor
A writer for the 2011 game LA Noire has revealed that actor Jon Hamm was considered for the lead role of Cole Phelps, though Aaron Staton was ultimately chosen. While Hamm was a more expensive option, the writer felt Staton better captured the character's specific nuances. The article also touches on the game's development by Team Bondi, its various platform releases, and the ongoing discussion about a potential sequel.