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ESA says anti-deepfake act could 'devastate' video game industry

The Entertainment Software Association (ESA) has expressed strong opposition to SAG-AFTRA's proposed "No Fakes" act, arguing that its current wording creates significant legal uncertainty and could devastate the video game industry. ESA president Stanley Pierre-Louis stated that the act's broad definition of "digital replica" could lead to frivolous lawsuits and that the cost of litigation would be economically devastating, despite the industry likely prevailing in court.

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