Marketing
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GOG apologizes for emailing Nazi runes to its followers
Digital storefront GOG has issued an apology after its newsletter mistakenly included prominent Nazi runes in its subject line. The company cited a series of errors in its review process, including incorrect placement of symbols and failure to properly check content. GOG stated it is revising its review procedures to prevent similar mistakes in the future.
Nintendo Switch 2 is a year old today and we still don’t know what to make of it
One year after its launch, the Nintendo Switch 2's hardware is praised for its value, though it could benefit from longer battery life and a better screen. Despite its power, the console's software lineup has been inconsistent, with some titles underutilizing its capabilities and a perceived lack of clear direction from Nintendo regarding future releases and marketing.
Riot devs are LARPing as Thresh on X, and that's because he's surprise dropping into 2XKO
Riot Games is marketing the upcoming release of Senna and Thresh in their fighting game 2XKO with an innovative campaign. Developers changed their social media profiles to impersonate Thresh, accompanied by cryptic messages and a ten-hour "trapped in Thresh's lantern" stream. Senna is set to launch on June 9, with Thresh arriving alongside her, featuring a large model and unique mechanics.
Now’s the Perfect Time To Show Us Life Beyond GTA 6
The article argues that the current Not-E3 briefings have a critical task to prove the existence of compelling video game content beyond the immense hype surrounding Grand Theft Auto 6. It suggests that developers need to demonstrate that there is life and innovation in the industry outside of this highly anticipated title.
"Nobody's making games for the retired people" – The growing yet underserved market for grey gamers
The video game industry is largely overlooking the growing market of older players, often referred to as 'grey gamers.' Despite an aging global population and increasing numbers of individuals over 40, 50, and 60 playing games, developers are slow to cater to this demographic, who possess disposable income and long-term gaming literacy. Experts suggest a shift in industry mindset is needed to capture this substantial and expanding market, which is currently underserved by game design and marketing efforts.
Avengers: Doomsday event disappoints after trailer no-show and bizarre autographed Doctor Doom coffee gifts
The highly anticipated trailer for Avengers: Doomsday did not appear at a London event, disappointing fans who had speculated about a major reveal. Instead, directors Joe and Anthony Russo presented autographed Doctor Doom-themed coffee as a promotional item. While a trailer was previously shown at CinemaCon, the lack of a new public release at the event led to widespread disappointment.
Avengers: Doomsday directors are promising a "surprise" for UK Marvel fans at a curious location
Directors Joe and Anthony Russo are teasing a surprise for UK Marvel fans related to Avengers: Doomsday, with a cryptic social media post pointing to a London coffee shop on June 2nd. The post included a Doctor Doom logo and a specific address, hinting at a potential appearance or announcement, though the exact nature of the surprise remains unknown.
Xbox CEO Says Showing PS5, Switch Logos During Xbox Showcase Is Bad, Actually
Xbox CEO Asha Sharma stated that displaying competitor logos like PlayStation and Nintendo during Xbox showcases was a mistake and will be adjusted for future events. This comes after Xbox chief content officer Matt Booty reaffirmed the practice for the upcoming Xbox Games Showcase. The decision to show competitor logos was initially praised as a transparency effort but has since drawn criticism from some fans.
Squadron 42 is “Imminently Closer to Launch”, Marketing to Kick off Soon
Creator Chris Roberts stated that Squadron 42 is nearing its launch, with marketing set to begin soon. He described the game as a blockbuster event movie with seamless first-person gameplay and cinematic storytelling, built using technology from Star Citizen. Sandi Roberts indicated that the game is "imminently closer" to launch and that its marketing campaign will target a broader audience than Star Citizen's.
Xbox will "adjust" its promotional materials after fans slam decision to use rival logos in its showcases
Xbox CEO Asha Sharma acknowledged that including competitor logos in promotional materials was a mistake and will be adjusted for future showcases. Chief content officer Matt Booty emphasized transparency regarding game platforms, a commitment Xbox intends to maintain despite fan backlash.
007 First Light’s Opening Sales “Aren’t Tracking Well”, Says Analyst
Analyst Daniel Ahmad reports that opening sales for IO Interactive's upcoming game, 007 First Light, are not tracking well, prompting the studio to employ unique marketing strategies to boost pre-orders. Ahmad compared the current audience interest to that of Indiana Jones and the Great Circle rather than Uncharted, suggesting a niche appeal beyond existing James Bond and Hitman fans. The game is set to launch on May 27th for PC, PlayStation 5, and Xbox Series X/S, with a Nintendo Switch version planned for later in the summer.
007 First Light’s Teaser Reveals Cameo by TikTok Influencer Khaby Lame
IO Interactive released a teaser for 007 First Light revealing a cameo by TikTok influencer Khaby Lame, who was scanned and had his outfits designed for the game. Analyst Daniel Ahmad suggested this marketing move aims to boost pre-order sales due to slow initial interest. The game is set to release on PC, PlayStation 5, and Xbox Series X/S, with a Nintendo Switch version delayed.
Don't worry, GTA 6 is still planned for November, marketing push will begin this summer
Take-Two CEO Strauss Zelnick confirmed that Grand Theft Auto 6 is still on track for its November 2026 release date. He also stated that the marketing campaign for the highly anticipated game will commence this summer. Zelnick acknowledged discussions around the game's potential price point but did not reveal specifics, while also commenting on the rising costs of current-generation consoles.
GTA 6’s Marketing Will Have a “Very Significant, Broad-Based Marketing Campaign”, Per Take-Two CEO
Take-Two CEO Strauss Zelnick stated that Grand Theft Auto 6 will feature a significant, broad-based marketing campaign that reflects current audience habits, moving away from traditional television advertising used for Grand Theft Auto 5. While the exact nature of the campaign remains undisclosed, Zelnick emphasized its necessity despite the game's immense popularity. The discussion also touches upon the anticipated release of the next trailer and leak prevention strategies by Rockstar Games.
Grand Theft Auto 6 Marketing Could Begin by June End, Indicates Take-Two CEO
Take-Two Interactive CEO Strauss Zelnick confirmed that marketing for Grand Theft Auto 6 is on track to begin this summer, with the game slated for a November 19 release. While Zelnick did not specify exact dates, he indicated that Rockstar Games will commence marketing efforts around the end of June. The game is set to launch first on Xbox Series X/S and PlayStation 5.
GTA 6 isn't getting delayed again, Take-Two confirms, but those Best Buy pre-order rumors are bunk, marketing to…
Take-Two Interactive has confirmed that Grand Theft Auto VI is still on track for its November 19 release date and will not be delayed further. CEO Strauss Zelnick addressed rumors about Best Buy pre-orders, stating they are false and that marketing for the game will commence this summer.
Grand Theft Auto VI reaffirms November 19 release, summer marketing rollout
Grand Theft Auto VI is confirmed to have a November 19 release date for PlayStation 5 and Xbox Series X. The game will also see a summer marketing rollout.
Take-Two Says All Entertainment Properties Need Pre-Release Marketing, as the Wait for GTA 6 Trailer 3 Goes On
Take-Two Interactive CEO Strauss Zelnick stated that all entertainment properties require pre-release marketing, even highly anticipated titles like Grand Theft Auto 6. The discussion arises as fans continue to await a third trailer for the game, questioning its necessity for success.
Copycat Gran Turismo Games Now Ripping Off PS5 Racer's Marketing
The game Project Motor Racing is being criticized for imitating the marketing materials of Gran Turismo 7, specifically using similar YouTube thumbnail compositions and naming a car pack 'GT Icons'. Developer Straight4 Studios appears to be leveraging the popularity of Polyphony Digital's franchise to gain attention. This tactic has even fooled some viewers into believing it was an official Gran Turismo update.
How Streaming Platforms Are Changing the Way We Discover New Games
Streaming platforms and content creators have fundamentally changed how players discover new games, shifting focus from traditional advertising to real-time gameplay and community recommendations. This evolution offers greater transparency and player agency in curation but also presents challenges related to hype cycles and spoiler-heavy content. The industry is adapting by catering to streaming audiences and designing games to be more 'watchable'.
