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Marketing

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Gaming BoltNeutral

Crimson Desert Team “Not Hiding” Console Footage: “Let Us Cook? Please And Thank You”

Pearl Abyss marketing expert Will Powers addressed concerns that the company is hiding console footage for Crimson Desert, stating that reveals will happen closer to the March 19th launch. He emphasized that information is shared openly and that there is a plan to showcase console performance. The game is set to release on PC, Xbox Series X/S, and PlayStation 5.

Happy GamerVery negative

Sony Snubs GTA VI on PlayStation’s Official 2026 Games Page

Sony's official PlayStation Store page for 2026 games notably omits Grand Theft Auto VI, sparking discussion among gamers and speculation about platform politics. Despite Grand Theft Auto V's immense success and Grand Theft Auto VI's highly anticipated release, its absence from Sony's promotional material suggests potential friction between Sony and Rockstar Games regarding exclusivity deals or marketing support.

Games IndustryNegative

Highguard's high-profile mistakes should be a lesson for other developers | Opinion

The article analyzes the significant missteps made by Wildlight Entertainment with their hero shooter Highguard, including a muddled pitch, a risky shadow-drop strategy, and a poor launch state, leading to layoffs. It argues that while the game faced criticism, much of the vitriol was disproportionate and highlights the challenges of launching live service games in a competitive market, drawing parallels to the failure of Concord.

Games IndustryPositive

Resident Evil Requiem shows how sequels can drive sales of previous releases

Announcing new franchise titles, such as Resident Evil Requiem, Control: Resonant, and Ghost of Yōtei, significantly boosts sales and player engagement for their predecessors. This effect is amplified by targeted promotions, increased marketing, and strategic discounting, creating a "second launch period" for older games.

Pixelated GamerVery positive

Micro but Many: an unofficial Micro Machines Collection Review

Bitmap Books has released 'Micro but Many,' a comprehensive review of the Micro Machines toy line, detailing its history, design process, and marketing success. The book highlights the brand's significant impact on the toy market, its evolution under Galoob and Hasbro, and features over 1,000 photographs of the detailed miniature vehicles.