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Ikea made a Skyrim mod starring Matt Berry as a sentient shelf named Kallax Storageborn
IKEA has released a free mod for The Elder Scrolls V: Skyrim titled Kallax Storageborn, featuring a sentient shelf voiced by Matt Berry. The mod includes a new questline where players assemble the companion and tidy up the game world, along with new loot items like the Meatball Helmet and Allenblade. While acknowledged as a marketing stunt, the mod is noted for its charm and the effort invested in its creation.
Keywords Studios combines multiple marketing businesses into global creative agency FreeAnimal
Keywords Studios has launched FreeAnimal, a new global creative agency that consolidates seven of its existing marketing and production firms, including Ichi, KWM, Fire Without Smoke, Gnet, TrailerFarm, Maverick, and Big Farmer. This move aims to provide a single point of contact for developers, publishers, and brands, leveraging the collective expertise across its network of international offices. The initiative is part of Keywords Studios' broader strategy of acquiring and integrating companies to expand its service offerings in the gaming industry.
GTA 6 wasn't "fully formed" when Trailer 1 released, Rockstar boss says, but the Tom Petty song it used was a "mission statement" of where it was going
Rockstar North co-studio head Rob Nelson stated that Grand Theft Auto 6 was not fully formed when its first trailer was released, but the Tom Petty song used, 'Love is a Long Road,' served as a mission statement for the game's direction. He explained that the development process often starts with a song or an image, and the team then travels to the game's setting to gather inspiration.
The ESRB wouldn't let Valve release the cinematic trailer for Left 4 Dead 2, so what did they do? They "leaked" it, obviously
Valve intentionally 'leaked' the cinematic trailer for Left 4 Dead 2 after the Entertainment Software Ratings Board (ESRB) refused to approve its release due to concerns over profanity and violence. Former Valve writer Chet Faliszek revealed the anecdote, explaining that the ESRB's strictness on marketing materials led Valve to release the trailer themselves.
'Grand Theft Auto is a videogame franchise built around criminal activity': Miami-Dade County Sheriff comes out hard against a proposed GTA 6 collab with Rockstar
Miami-Dade County officials have explored a collaboration with Rockstar Games to feature county landmarks in Grand Theft Auto 6, aiming to generate revenue and showcase the area. However, the Miami-Dade Sheriff's Office and a county commissioner have voiced strong opposition, citing the franchise's depiction of criminal activity.
Digital Discoveries Shape Collective Preferences - Walkthrough, Tips, Review
Digital discovery has fundamentally changed how consumer preferences are formed, shifting from individual experiences to collective, socially influenced processes. Algorithms and online communities play significant roles in shaping what people encounter and value, leading marketing strategies to become more responsive and data-driven.
Rockstar wants to turn Miami into a GTA 6 tourist attraction but the cops say no
Rockstar Games proposed turning parts of Miami into Vice City-inspired locations for Grand Theft Auto 6's marketing, but faced opposition from local law enforcement and county officials. The Miami-Dade Sheriff's Office and some commissioners argued that glorifying criminal activity is inappropriate for public spaces, despite potential tourism benefits.
Plan to market GTA 6 by turning Miami-Dade into Vice City isn't going down well with local sheriff: "We need…
A proposed marketing deal for Grand Theft Auto 6 that would transform parts of Miami-Dade into Vice City has met opposition from local officials, including the county sheriff and a commissioner. They argue that promoting a fictional identity centered on crime sends the wrong message, especially at a time when law enforcement is working to reduce violent crime.
Sekiro: No Defeat anime director pleads with fans to not watch the new trailer because it accidentally contains a huge…
The director of the upcoming anime Sekiro: No Defeat, Kenichi Kutsuna, has urged fans not to watch a newly released trailer due to an accidental "cinematic reveal" that spoils a significant moment. Kutsuna attributed the error to production company Arch, while noting that Kadokawa Corporation is not to blame. The trailer shows a fight scene between Wolf and Genichiro, likely depicting Wolf losing his arm.
Miami-Dade police outraged by proposals to turn parts of Miami into GTA 6, saying that Rockstar's game embodies what they "work every single day to prevent"
Miami-Dade officials are proposing marketing collaborations with Rockstar Games for Grand Theft Auto 6, including airport exhibits and themed installations. However, local law enforcement and judiciary figures have voiced strong opposition, arguing that the game's themes of crime and violence contradict their efforts to build a positive community image. The controversy also appears to be intertwined with local political rivalries and budget disputes.
GTA 6 extended look reaches 31.1m views on Netflix in four days, making it the most-viewed title last week
An extended look at Grand Theft Auto 6 garnered 31.1 million views on Netflix within four days, topping the platform's English-language film charts in most tracked countries. The preview's popularity caused a temporary surge in web traffic and mobile viewership for Netflix.
Grand Theft Auto 6 Extended Look Garnered 31.1 Million Views on Netflix
Netflix announced that the Grand Theft Auto 6 Extended Look showcase garnered 31.1 million views, making it the platform's most-watched video for the week and topping charts in 87 countries. The showcase featured 27 minutes of gameplay and cutscenes, with Take-Two Interactive CEO Strauss Zelnick calling pre-orders for the game "unprecedented and astonishing." Details revealed include a larger world than Red Dead Redemption 2 and more challenging vehicle mechanics.
That Grand Theft Auto 6 exclusive reveal worked out pretty well for Netflix: It was the platform's biggest show…
Netflix's exclusive deal for the Grand Theft Auto 6 reveal generated 31.1 million views within four days, making it the platform's most-watched title of the week. This success suggests a potential future trend of major gaming companies utilizing streaming service exclusivity for major announcements.
Is 4K just marketing? Here's where the name really came from
The term 4K is a more appealing marketing term than 2160p, but the resolution also carries this name for specific reasons beyond just catchiness.
A Legendary Star Wars Vending Machine Is At The Center Of A Major Conspiracy
A legendary Pepsi vending machine, a relic from the 1999 release of Star Wars: Episode 1 – The Phantom Menace, has gone missing from Mt. Washington in Pittsburgh. It was replaced by a poorly drawn decoy, leading to speculation about a prank or heist, with influencer Braeden Days being a potential suspect. The machine's disappearance has sparked local interest and comparisons to infamous art restoration incidents.
Final Fantasy 7 Revelation trailer at Opening Night Live is just the "beginning of our information rollout," Naoki Hamaguchi says: "We’ll be sharing much more in the months ahead"
Square Enix director Naoki Hamaguchi stated that the recent trailer for Final Fantasy 7 Revelation at Gamescom marks the beginning of the game's information rollout. More details are expected to be shared in the coming months leading up to its early next year release.
Fall 2 immersive screening challenged its audience to watch the movie without falling, and it puts 4DX to shame
Lionsgate hosted an immersive screening event for the upcoming horror film Fall 2: Deadpoint, challenging attendees to remain on harnesses and wooden planks throughout the movie to simulate the protagonists' predicament. The sequel to the 2022 survival horror film, which gained popularity on Netflix, is set to release in theaters on September 2, 2026.
GTA 6’s Leaks Situation is a Total Mess
The article discusses the significant negative impact of recent Grand Theft Auto 6 leaks on Rockstar Games and its developers, highlighting the creative and security challenges they present. It criticizes the fan frustration over marketing delays while emphasizing that leaks harm the development team and perception of the game, regardless of fan anticipation or pre-order success.
Want A Modern Warfare 4 Beta Code? Just Talk Trash
The official Call of Duty social media account is offering beta codes for Call of Duty: Modern Warfare 4 to players who post critical comments about the game. This marketing strategy aims to engage skeptical players by offering them a chance to try the game's early access beta, which runs from August 21-25 on PC, Xbox Series X|S, and PlayStation 5. The full game launches on October 23.
Call of Duty Socials Accidentally Post Placeholder Marketing Image for Modern Warfare 4, Fans Suspect AI Usage
The official Call of Duty social media accounts accidentally posted a placeholder marketing image believed to be for Modern Warfare 4. This incident has led to speculation among fans that the image may have been generated using AI.