Marketing
Ongoing coverage on Marketing.
Latest coverage
Nintendo and others set Guinness World Record for World’s Smallest Popcorn Container as part of The Super Mario Galaxy Movie
Nintendo, Illumination, Universal Pictures, and Zinc Group have set a Guinness World Record for the World's Smallest Popcorn Container. This collectible, inspired by Bowser's cauldron from The Super Mario Galaxy Movie, highlights the increasing role of theatrical merchandise in film promotion.
Spider-Man: Brand New Day and Dune 3's frustrating trailer rollouts cannot become the new normal
The article criticizes the rollout strategies for trailers of "Spider-Man: Brand New Day" and "Dune 3," arguing that unconventional premieres on platforms like TikTok and experimental formats detract from the impact of these major film releases. It advocates for a return to traditional trailer releases that build genuine audience excitement.
Brand discoverability in the AI age: AIs are no longer a curiosity, but a key way players learn about games
Artificial intelligence is rapidly becoming a primary channel for players to discover new video games, with 55% of gamers using AI for game-related information. A case study of The Game Awards 2025 revealed that AI platforms like ChatGPT, Gemini, and Perplexity not only surface information but also filter, prioritize, and frame game announcements and hype. Publishers and platform holders must now consider AI optimization as a crucial part of their marketing strategy to ensure accurate messaging and visibility.
GTA 6's Trailer Record Finally Beaten By Spider-Man
The trailer for the upcoming movie Spider-Man: Brand New Day has surpassed Grand Theft Auto 6's trailer record, achieving over 500 million views in its first 24 hours. This new record was previously held by Grand Theft Auto 6's trailer, which garnered 475 million views in the same timeframe. Both the movie and Grand Theft Auto 6 are anticipated to be major commercial successes upon their respective releases.
Star Guardians Origin Brings Sci-Fi Fantasy to Life with Epic LA Street Parade
Star Guardians Origin launched its game with an unconventional marketing strategy, including a sci-fi themed street parade in Los Angeles and a pre-launch livestream. The event aimed to immerse players in the game's universe, highlighting story elements and gameplay. This approach blurs the lines between virtual and real-world experiences, suggesting a new evolution in how sci-fi games connect with their audience.
Grand Theft Auto 6 Won’t be Too Big For Older Audiences, Says Take-Two Interactive CEO
Take-Two Interactive CEO Strauss Zelnick addressed concerns that Grand Theft Auto 6 might be too large for older audiences with other responsibilities, stating the company caters to all demographics. He also expressed confidence in the game meeting its November 19th release date for PlayStation 5 and Xbox Series X/S, with marketing efforts planned for the summer.
Marathon's latest update adds a locked-off fourth map, indicating a new challenge will be revealed
The latest update for the game Marathon has introduced a locked-off fourth map, suggesting that a new challenge is on the horizon. The article also discusses the nature of marketing in the gaming industry and addresses criticisms leveled against the game.
Two ‘Piece by Piece’ Games Launch Same Week, Create Gaming’s Most Tactical Bundle
Two indie games with the same title, 'Piece by Piece,' launched on Steam within days of each other. Instead of legal disputes, the developers collaborated, releasing a joint bundle that has been praised by the gaming community as a wholesome resolution. This collaboration has generated significant positive attention and could set new precedents for handling naming conflicts in the indie game sector.
Fortnite Community Puzzled by Cryptic Message Sparking Wild Theories
A cryptic message posted on Reddit has sparked widespread speculation and theory crafting within the Fortnite community. This event highlights Epic Games' effective marketing strategy of engaging players through mysteries and encouraging community-driven hype building. While some players enjoy the speculation, others express frustration with the lack of concrete information.
15 Blockbuster Movies That Disappointed Audiences
This article analyzes 15 blockbuster movies that failed to meet audience expectations despite significant hype. Films like Wonder Woman 1984, Thor: Love and Thunder, and Madame Web are discussed for their convoluted plots, underdeveloped characters, or unbalanced tones. The analysis highlights how excessive marketing and high anticipation can lead to disappointment when films lack substance, strong storytelling, or emotional resonance.
FUNI RACCOON GAME Drops on Steam with Zero Corporate BS
FUNI RACCOON GAME has been released on Steam by developer A Simple Berry Picker, eschewing traditional marketing and corporate hype for a simple announcement. The article praises this approach as a refreshing return to authenticity in the gaming industry, highlighting the developer's focus on the game itself rather than extensive pre-launch campaigns or post-launch promises.
Microsoft removes its 'This is an Xbox' marketing campaign and is slowly purging all mention of it
Microsoft has removed its 'This is an Xbox' marketing campaign, which broadly defined the brand beyond traditional consoles to include various devices and cloud gaming. The company is also purging mentions of the campaign from its platforms, suggesting a shift in strategy possibly related to future hardware like Project Helix.
Microsoft quietly retires 'This is an Xbox' marketing campaign
Microsoft has seemingly retired its 'This is an Xbox' marketing slogan. The campaign, which aimed to define the Xbox brand, has been quietly phased out, leaving the current identity of the Xbox platform open to interpretation.
Microsoft quietly retires 'This is an Xbox' marketing campaign
Microsoft has reportedly retired its 'This is an Xbox' marketing campaign. This move is seen by some as a step towards re-evaluating the Xbox brand's identity and strategy, with discussions focusing on improving Game Pass value and potentially lowering prices to regain market appeal.
Indie Game ‘Rhell’ Breaks Fourth Wall in Quirky Steam Launch Campaign
The indie game Rhell: Warped Worlds & Troubled Times has launched on PC with a unique marketing campaign where the titular character breaks the fourth wall to address players. Developed by Yogscast Games, the puzzle and narrative title is available with a launch discount and bundled with other indie games. The marketing strategy emphasizes personality and community engagement to stand out on Steam.
White House now using Wii to promote Operation Epic Fury attacks against Iran
The White House has utilized footage from the Nintendo Wii, including clips from Wii Sports, in a promotional video for 'Operation Epic Fury' targeting Iran. This has drawn Nintendo into the discussion surrounding the operation's marketing tactics.
ICYMI: Nintendo's Dishing Out Mario Galaxy Movie Digital Collectible Cards
Nintendo is offering daily digital collectible cards through the Nintendo Today! app in promotion of the Super Mario Galaxy Movie. Players can collect up to 40 cards until June 1st, with rewards of My Nintendo Platinum Points for collecting three by May 31st. Additionally, scanning movie posters at participating cinemas starting April 1st will unlock exclusive in-app content.
Xbox’s “This Is an Xbox” Campaign Vanishes From the Web
Microsoft has quietly removed its "This is an Xbox" marketing campaign from February 2024, with associated web pages now showing 404 errors. This move follows the appointment of Asha Sharma as the new CEO of Xbox, who has defended her focus on strengthening the platform. The campaign's removal comes as Xbox shifts focus towards future hardware like Project Helix and the continued availability of former exclusives such as Forza Horizon 5 on competing platforms like the PlayStation 5.
Microsoft's weird "This is an Xbox" marketing appears to be getting quietly swept under the rug amid…
Microsoft appears to be phasing out its "This is an Xbox" marketing campaign, with related content being removed from official Xbox channels. This shift follows leadership changes within Microsoft Gaming, including the exits of Phil Spencer and Sarah Bond, who reportedly championed the campaign. The effectiveness and internal reception of the 'Xbox everywhere' initiative remain subjects of discussion.
15 Blockbusters That Didn’t Live Up to the Hype
This article discusses 19 films that failed to meet high expectations generated by extensive marketing, star power, or franchise connections. It highlights how sequels, remakes, and even original concepts can disappoint audiences when the final product lacks substance, coherent storytelling, or emotional resonance, emphasizing that hype alone cannot substitute for quality.
