Merchandising
Ongoing coverage on Merchandising.
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Nintendo pre-order updates – April 5, 2026 – Zelda: Tears of the Kingdom – Secrets of the Zonai, Mario Galaxy Movie, more
Nintendo has provided pre-order updates for April 5, 2026, detailing numerous upcoming releases across various platforms including the Nintendo Switch and the unreleased Switch 2. The list includes games like The Rogue Prince of Persia, Final Fantasy 7 Rebirth, and The Legend of Zelda: Tears of the Kingdom - Secrets of the Zonai, alongside amiibo and book releases.
Hitch a Ride with Cozy Caravan 🐸
Dean Ferguson, creative lead at 5 Lives Studios, discusses the unique stop-motion-like visuals and animation process for Cozy Caravan. He highlights the game's focus on kindness, relaxation, and the joy of making others happy, and touches on the collaboration with Youtooz for the Bubba plushie.
Licca-chan Frieren, Kuromi, and My Melody Dolls Appear in US
Takara Tomy is releasing Licca-chan dolls, previously exclusive to Japan, in North America starting March 2026. The lineup includes dolls based on Frieren: Beyond Journey's End, Detective Conan, and Sanrio characters like Kuromi and My Melody. These dolls will be available at retailers such as Hot Topic and Box Lunch, with prices varying by style.
Poppy Playtime Interview – Mob Entertainment’s George Krstic Talks Community, Collabs and More!
Mob Entertainment's Senior Director of Creative, Film & Games, George Krstic, discusses the success of the Poppy Playtime series, particularly Chapter 5, and the strong community engagement. He highlights fan reactions to new characters, the uncovering of Easter eggs, and the development of the official merchandise store, emphasizing the team's dedication to their player base.
Some of our favorite Lego sets are retiring soon, including the Legend of Zelda Deku Tree
Several popular Lego sets, including the Great Deku Tree from The Legend of Zelda and a Dune-themed set, are scheduled to be retired in July. This means they will stop being sold on the official Lego store and will eventually become unavailable from third-party retailers once existing stock is depleted.
This Awesome Lego Jango Fett Starship Set Is 20% Off At Best Buy
Best Buy is offering a 20% discount on the Lego Star Wars: Attack of the Clones Jango Fett's Starship set, reducing its price from $70 to $56. The 707-piece set includes Jango Fett, Boba Fett, and Lama Su minifigures. Amazon is also running sales on other Star Wars Lego sets as part of its Big Spring Sale.
Super Mario Galaxy Movie Toys Arrive In McDonald's Next Week
McDonald's is releasing a new line of 12 Super Mario Bros. Movie-themed keychains in its Happy Meals across North America starting March 26th. This follows a similar promotion for the first movie in 2023, though past promotions have seen different toy designs in various regions.
Rosalinde Unicorn Overlord 1/6 Scale Figure Up for Pre-Order, Ships February 2027
GoodSmile and Phat Company have opened pre-orders for a 1/6 scale figure of Rosalinde from the tactical adventure game Unicorn Overlord, with shipments expected in February 2027. Unicorn Overlord, developed by Vanillaware, has sold over one million units worldwide and is available on PlayStation 4, PlayStation 5, Xbox Series X|S, and Nintendo Switch.
Mario Returns To McDonald's Happy Meals for Super Mario Galaxy Movie Tie-In
McDonald's is launching a new Happy Meal promotion in the United States on March 26, featuring character keychains tied to the upcoming Super Mario Galaxy Movie. The promotion includes characters like Mario, Toad, Bowser, Peach, Luigi, Rosalina, and Bowser Jr. This marks another collaboration between McDonald's and Nintendo's Mario franchise, following previous tie-ins for Super Mario Bros. 3, the first movie, and Mario Kart 8.
Official HYTE x Honkai: Star Rail Firefly Collection Live
PC component manufacturer HYTE has launched a Firefly collection in collaboration with HoYoverse's Honkai: Star Rail, featuring a special Y70 PC case, keycaps, and a desk mat. The article also briefly mentions upcoming releases for LEGO Batman: Legacy of the Dark Knight and Starship Troopers: Ultimate Bug War!, new characters for Sonic Racing: CrossWorlds, a demo for Alpha Nomos, and a trailer for EverRail. Additionally, it notes that the Games Done Quick event Frost Fatales 2026 raised over $147,000 for the National Women's Law Center.
Let's A-finally Go - Lego is actually giving Mario the proper minifigure treatment at last
Lego is releasing a traditional minifigure version of Super Mario in 2027, moving away from its previous blocky interactive models. This new minifigure will feature Mario's iconic hat and mustache as part of the mold. Lego also recently collaborated with Nintendo on Pokémon sets, including Pikachu and various Kanto starters.
New LEGO Mario sets teased for 2027
Nintendo has confirmed that its LEGO Mario collaboration will extend into 2027, with a new teaser posted on social media hinting at upcoming sets for next year. The short clip features Mario emerging from a Warp Pipe, signaling continued development in the popular toy line.
Talking Point: Are You Tired Of The Talking Flower Yet?
This opinion piece discusses the increasing prominence of the 'Talking Flower' character in the Super Mario franchise, particularly following its introduction in Super Mario Bros. Wonder. The author expresses concern over its frequent appearances in new games, merchandise, and even amiibo, questioning if it has become a main character and suggesting its popularity may be overshadowing other established Nintendo figures.
Fallout 3 Remastered Mentioned in New McFarlane Toy Listing
A new listing for a McFarlane Toys action figure has seemingly referenced a remastered version of Fallout 3. The toy's description suggests a potential upcoming re-release or updated version of the classic Bethesda title.
Game Crossovers and Collaborations
The final trailer for the Super Mario Galaxy Movie has been released. Additionally, Lego has unveiled a new Luigi and Mach 8 Kart set in celebration of Mario Day.
JAKKS Pacific X Sonic the Hedgehog 4 Agreement Revealed
JAKKS Pacific and Disguise have entered a multi-year partnership with SEGA for Sonic the Hedgehog 4, which is set to release on March 19, 2027. The collaboration will involve the design, development, and manufacturing of various merchandise, including action figures, plush toys, playsets, costumes, and accessories, all slated for release in early 2027. Both companies expressed excitement about continuing their successful collaboration to bring new Sonic-themed products to fans.
Ever wondered what Mario smells like? Old Spice has the answer
Old Spice has launched a new collection of products inspired by The Super Mario Bros. Movie, featuring five distinct scents and character-themed packaging. The range includes deodorant, body spray, shampoo, conditioner, and body lotion, with prices starting at $7.97. The collection is available now at US retailers.
JAKKS Pacific announces agreement with SEGA for Sonic the Hedgehog 4 movie
JAKKS Pacific and its costume division Disguise have announced a multi-year partnership with SEGA for merchandise related to the upcoming film Sonic the Hedgehog 4, set to release in March 2027. The collaboration will produce a range of products including action figures, plush toys, playsets, and costumes, all expected to launch in early 2027.
Lush Cosmetics Line Around The Super Mario Galaxy Movie Launching March 10
Lush Cosmetics is launching a limited-edition collection inspired by the upcoming The Super Mario Bros. Movie on March 10. The line includes bath bombs, shower gels, and other body care products featuring characters like Yoshi and Princess Peach. The collaboration aims to bring joy and self-care themes aligned with the movie's imaginative spirit.
POPMART and Sanrio Team Up for a LABUBU x Hello Kitty Collection
Pop Mart has announced a collaboration with Sanrio, featuring their popular LABUBU character alongside Sanrio icons like Hello Kitty. The collection will include blind-box vinyl pendants inspired by characters such as My Melody and Kuromi, as well as a standalone Hello Kitty LABUBU plush doll. This partnership aims to blend the appeal of both brands for collectors and fans.
