Merchandising
Ongoing coverage on Merchandising.
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This $1,000 Street Fighter Cammy Figure Is Impressive, But We Know Who’s Buying It
Infinity Studio has released a highly detailed, 1/3-scale collectible figure of Cammy from Street Fighter for $1,070. The figure features medical-grade silicone, realistic hair, and movable eyes, standing over 25 inches tall. Street Fighter 6 continues to receive new content, with Tifa Lockhart set to join the roster in 2027.
Hasbro partners with Nintendo to produce Zelda toys starting 2027
Hasbro has announced a partnership with Nintendo to produce toys based on The Legend of Zelda franchise. The first products will be showcased at San Diego Comic Con next week, with sales beginning in 2027. This collaboration aims to bring beloved characters and items from the acclaimed game series to a new line of merchandise.
Hasbro (HAS) signs deal with Nintendo (NTDOY) to make Legend of Zelda toys ahead of the film
Hasbro and Nintendo have signed a deal to produce The Legend of Zelda toys, with initial prototypes to be revealed at San Diego Comic Con in July 2026. The full toy line is expected to launch in 2027, coinciding with the release of the live-action The Legend of Zelda film. This partnership aims to capitalize on the upcoming movie's release and expand the franchise's merchandising.
Hasbro wins license to make Legend of Zelda toys, action figures, and more from 2027
Hasbro has secured a licensing agreement with Nintendo to produce The Legend of Zelda toys and merchandise starting in 2027. The partnership will cover a wide range of products, including action figures, plushies, and potentially board games. The first product reveals are expected at San Diego Comic Con, with three 6-inch figures set to be unveiled.
Street Fighter 6 fragrances teases sharper hit-confirms and fewer whiff punishes
Japanese fragrance company CODE Meee, in partnership with Capcom, has launched three official room fragrances for Street Fighter 6, inspired by characters Ingrid, Juri, and Ed. These scents are designed to capture the fighters' styles and aid players in achieving a competitive mindset during gameplay. Priced at ¥7,535 including tax, deliveries are scheduled to begin in mid-October 2026, though the claimed effects are not guaranteed.
A $220 Lego Spongebob Squarepants set has been revealed, and it's absurdly screen-accurate
Lego has revealed a new $220 Spongebob Squarepants set that recreates Bikini Bottom with over 1,700 pieces and includes minifigures of Spongebob, Patrick, and Squidward. A smaller $12.99 BrickHeadz Spongebob set will also be released on September 1, 2026. Both sets are available for pre-order now.
Dbrand skrotar Companion Cube-skalet till Steam Machine
Accessory manufacturer Dbrand has discontinued its Companion Cube case for the Steam Machine less than a week after its launch. The decision came after Valve's legal department stated that the design is protected intellectual property and Dbrand lacked the necessary license. Dbrand admitted to developing the product without seeking Valve's permission first, a move that led to the cancellation of sales and a refund for all customers.
Valve dropped that Steam Machine Companion Cube case down the legal incinerator after its makers neglected to get their permission
Dbrand has ceased sales of its unofficial "Companion Cube" case for the Steam Machine after Valve, the owner of the intellectual property, issued a takedown notice. Dbrand admitted to not seeking permission from Valve before developing and selling the Portal-themed accessory, which had become their second-most popular product launch. Valve reportedly declined Dbrand's appeal to properly license the product.
Une collection Sonic x Olympique pour fêter la Journée olympique et le 35e anniversaire de Sonic The Hedgehog
The International Olympic Committee and SEGA have launched their first collaborative merchandise collection to celebrate Olympic Day and the 35th anniversary of Sonic The Hedgehog. The "Sonic x Olympic" collection features designs combining Olympic rings with Sonic characters and sports themes, promoting values of friendship, excellence, and respect.
Sonic x Olympic collection celebrates OLYMPIC DAY AND Sonic the Hedgehog’s 35th anniversary
The International Olympic Committee and SEGA have launched a special-edition merchandise collection to celebrate Olympic Day and Sonic the Hedgehog's 35th anniversary. The collection features designs uniting the Olympic rings with Sonic and friends participating in various Olympic sports, highlighting shared values of perseverance and excellence.
Lego Iron Man MK4 Bust Gets Prime Day Discount
Amazon Prime Day 2026 is offering a discount on the Lego Marvel Iron Man MK4 Bust, reducing its price from $60 to $48. The 436-piece set, inspired by Iron Man 2 and Iron Man 3, features retractable shoulder cannons and a display plate. This adult-focused Lego product is also highlighted as a potential way to pass time until the release of Avengers: Doomsday.
OFFICIALLY LICENSED SQUARE ENIX CAFE & SHOP IN LOS ANGELES OPENING ON JUNE 13
Square Enix has announced the opening of its officially licensed cafe and merchandise shop in Los Angeles on June 13, 2026. The cafe will feature themed menu items inspired by Final Fantasy, Dragon Quest, and NieR:Automata, with a full menu available from the grand opening on June 20. The adjoining shop will offer exclusive Square Enix merchandise.
There is no Dana, there is only this absolutely incredible Skullector Ghostbusters Gozer Doll
Mattel has released a new Gozer doll as part of its Skullector line, commemorating Ghostbusters Day. The doll, inspired by the iconic villain from the 1984 film and styled with a Monster High aesthetic, is available for purchase on Mattel Creations. It features details like Gozer's signature hairdo and bodysuit, and includes miniature Zuul and Vinz Clortho figures.
Game Crossovers and Collaborations
Jones Soda has announced the arrival of its Vault-Tec Official Beverage Ration, a collaboration with Bethesda Softworks, at club stores across the United States and Canada. This beverage is inspired by the Fallout franchise.
Game Crossovers and Collaborations
The new James Bond has an official wardrobe that is available for purchase at a significant price. This article touches on collaborations and merchandising related to the James Bond franchise.
Game Crossovers and Collaborations
Ubisoft is leveraging its video game intellectual property to create content for museums and television. The article also mentions the release of an Elden Ring Deluxe Albinauric Plushie by Bandai Namco Entertainment, highlighting cross-media collaborations and merchandising.
How The Mandalorians Conquered Star Wars
The Mandalorian faction has become a central element of the Star Wars franchise, evolving from the character of Boba Fett to encompass a rich lore explored in various media. Their iconic armor, moral ambiguity, and adaptability make them a powerful fantasy element that resonates with fans, arguably embodying the core appeal of Star Wars.
Hershey’s Kisses and Pokemon return
The Hershey Company is collaborating with The Pokemon Company for a special-edition collection of Hershey's Kisses chocolates. The collection features 151 collectible foil designs inspired by Poke Balls, along with 10 new foils featuring Team Rocket. This limited-time release celebrates 30 years of Pokemon and aims to bring the joy of discovery to fans.
Secretlab expands its Warhammer 40,000 collection with the new Titan Evo and skins Dark Angels Editions ahead of the…
Secretlab has expanded its Warhammer 40,000 collection with new Dark Angels Editions of the Titan Evo gaming chair and a companion Skin. These items are designed to honor the Dark Angels faction and complement the Secretlab Magnus Pro gaming table. The announcement precedes the 2026 release of the PC real-time strategy game Warhammer 40,000: Dawn of War 4.
Nintendo and LEGO announce LEGO Donkey Kong set
Nintendo and LEGO have announced a new LEGO Donkey Kong set, with a teaser trailer stating it is "rolling soon." This collaboration expands on their existing partnership, which began with Super Mario products and has since included Animal Crossing and The Legend of Zelda franchises. The upcoming set follows a recent Donkey Kong game release on Nintendo Switch.
