Merchandising
Ongoing coverage on Merchandising.
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Secretlab's new League of Legends K/DA Firestarter collection is a gorgeous new addition to its Titan Evo and Magnus Pro series — here's where to get your matching set
Secretlab has launched a new collection inspired by the virtual pop group K/DA from League of Legends. The collection includes the Titan Evo gaming chair and the Magnus Pro standing desk, both featuring burgundy flame designs and K/DA iconography.
We’re Getting A WWE And Street Fighter Crossover, And It’s Pretty Weird
2K Games has announced a new DLC pack for WWE 2K24, the "WWE 2K24 X Street Fighter Elite Pack," which allows WWE performers like The Rock and Rey Mysterio to be dressed as Street Fighter characters with inspired moves. This crossover is tied to the release of the Street Fighter movie and is described as "pretty weird" and "merchandising taken to a new extreme."
Xbox Announces New Film, TV and Entertainment Division XP, Led by Former Minecraft Studio Head
Xbox has launched a new division called XP, focused on expanding its gaming franchises into film, television, merchandise, live events, and partnerships. Led by former Minecraft studio head Kayleen Walters, the division aims to reach audiences beyond the games themselves, leveraging recent successes like the Minecraft movie and the Fallout series.
MTG x Star Trek Booster Boxes Are Already Discounted by Nearly 20% at Amazon Ahead of Launch
Amazon is offering nearly 20% off preorders for the Magic: The Gathering x Star Trek Play Booster set, a month before its official launch. This discount is part of the Amazon Prime Day sale.
Which Five Nights at Freddy’s Plushies Are Best for Collectors?
This guide helps collectors choose the best Five Nights at Freddy's plush toys by considering factors like character importance, size, price, and limited availability. It highlights specific plushies such as Golden Freddy, Shadow Freddy, Toy Chica, Toy Bonnie, and Nightmare Freddy with Freddles, detailing their unique appeal for different collection themes.
Prime Day Pokemon deals live: all the early savings on TCG, accessories, games and more
Amazon's Prime Day Big Deal Days event, running from October 6-7, 2026, features early discounts on Pokemon merchandise including the Trading Card Game, accessories, plushies, and books. The article provides live updates on the best deals, with savings up to 67% on books and 43% on toys.
Turns out, a lot of Sega's biggest fans don't play its videogames: 'In some cases, their engagement is…
Sega president Shuji Utsumi noted that a significant portion of fans for series like Yakuza engage with the IP through merchandise and media, rather than playing the games themselves. This highlights the growing importance of transmedia strategies in building brand interest and fan engagement, even among non-gamers.
GTA 6 DualSense pre-orders drop soon, here's how to secure your Vice City controller
Pre-orders for the Grand Theft Auto 6 themed DualSense controller will go live on September 10th, with limited quantities expected. The controller, available in black and white colorways, will be released alongside the game on November 19, 2026, and is priced at $84.99 / £74.99. Availability is primarily expected through direct.playstation.com.
Sega says it makes more money from people who don’t play their games
Sega president Shuji Utsumi stated that the company generates significant revenue from individuals who engage with its franchises through adaptations and livestreams rather than playing the games directly. This transmedia strategy, including movies and merchandise, is seen as a successful way to expand IP reach and engagement, sometimes even surpassing that of actual players.
Resident Evil Movie Popcorn Bucket Is Gross But Fitting
The upcoming Resident Evil movie, directed by Zach Cregger, will feature a unique popcorn bucket themed after an organ-transport bag, available at Regal theaters. While the bucket does not include a beating heart as seen in promotional images, tickets are now on sale, with T-Mobile subscribers potentially getting them for $5.
At 53.5 Inches, LEGO’s Star Wars Executor Super Star Destroyer Becomes the Company’s Longest Set Ever
LEGO has unveiled its new Star Wars Executor Super Star Destroyer set, measuring 53.5 inches long and featuring 6,130 pieces, making it the company's longest set ever. Priced at $799.99, the set will be available for LEGO Insiders on October 1 and for the general public on October 4. It includes minifigures of Darth Vader, Boba Fett, and other bounty hunters.
XBOX and IKEA Make Room for Play with the New YXSTABY Collection
Xbox and IKEA have partnered to launch the YXSTABY collection, a new line of products aimed at gamers. The collection aims to enhance the gaming experience through thoughtfully designed merchandise.
IKEA announces Xbox collaboration
IKEA has announced a new collaboration with Xbox, following a previous partnership with ASUS ROG. The company teased controller-themed products on Instagram, with a full reveal planned for August 26, 2026, at Gamescom. This marks IKEA's second major gaming brand collaboration, after releasing gaming furniture with ASUS ROG in 2021.
Prepare for Emergence Day with the Gears of War: E-Day Limited Edition XBOX Wireless Controllers
Xbox is releasing two limited edition wireless controllers for the upcoming game Gears of War: E-Day. The "Gears of War: E-Day Limited Edition Xbox Wireless Controller" features a battle-worn design inspired by Emergence Day and can be pre-ordered now for $89.99. Additionally, starting September 30, fans can design their own custom controller through Xbox Design Lab with artwork by Luke Preece.
Hasbro Doomsday action figures break from tradition and will actually be out in time for the movie
Hasbro has revealed its new line of Doomsday action figures, which are notable for being released in time for the movie's premiere. These figures, part of the Hasbro Pulse Marvel Legends line, are expected to launch in December, coinciding with the release of the Avengers: Doomsday film. This marks a departure from Hasbro's typical practice of releasing merchandise after movie launches.
Hasbro reveals first The Legend of Zelda action figures, and Ganondorf is an absolute unit
Hasbro has revealed its first The Legend of Zelda action figures, inspired by The Legend of Zelda: Tears of the Kingdom, including Link, Princess Zelda, and Ganondorf. These figures are the initial products from a new multi-year licensing partnership with Nintendo, with a broader range of toys planned for 2027. The figures were showcased at San Diego Comic-Con 2026, with the Link and Ganondorf figures already listed as sold out.
Pengu Plushies Land in Over 1,800 Target Stores as Pudgy Penguins Goes Mainstream
Pudgy Penguins has launched its Pengu plush toy line in over 1,800 Target stores across the United States, marking its largest retail rollout to date. This expansion aims to introduce the Pudgy Penguins intellectual property to millions of new consumers and integrates a licensing model where 5% of net revenue is returned to NFT holders whose penguins are featured on the products. The brand is also testing the viability of crypto-native characters competing in mainstream retail alongside established brands.
Lego X-Files set revealed, and you'll want to believe you have space for this set in your collection
Lego has revealed a new X-Files set, featuring Mulder's basement office, a UFO, and eight minifigures including Mulder, Scully, and The Flukeman. The 1,478-piece set, priced at £179.99 in the UK, will be available on August 4, with early access for Lego Insiders members on August 1. A Scully's Lab mini-build will be offered as a gift-with-purchase for a limited time.
New Street Fighter 6 Fragrances Let Your Room Smell Like Juri’s Feet
Capcom's fighting game Street Fighter 6 is collaborating with Japanese fragrance company CODE Meee to release three scents inspired by the characters Ingrid, Ed, and Juri. The fragrances, priced at roughly $43, are designed to evoke the characters' signature moves and gameplay styles, with Juri's scent featuring notes of raspberry, passionfruit, and musk. Game director Takayuki Nakayama expressed excitement for the collaboration, noting how the scents can deepen player connection to the characters and enhance focus during gameplay.
Game Crossovers and Collaborations
This article highlights various crossovers and collaborations within the gaming industry. It mentions a partnership between Call of Duty and Aston Martin for Modern Warfare 4, a Nintendo G-Shock watch by Casio, and new Hasbro toys based on Nintendo properties.