New IP Development
Ongoing coverage on New IP Development.
Latest coverage
Koei Tecmo's next project is a new IP that's just been revealed… by the Japanese government
Koei Tecmo has revealed a new intellectual property codenamed 'Fuji', selected for support by Japan's Ministry of Economy, Trade and Industry. The project aims to be a worldwide hit, expanding beyond games into other media, and is described as an action game with oriental-style aesthetics.
Why Pragmata disappeared for 6 years, and how Capcom built a new IP while the games industry imploded
Capcom director Yonghee Cho and producer Naoto Oyama discuss the challenging six-year development of the new IP Pragmata, including early announcement regrets and the evolution of its hacking and shooting gameplay. Despite production difficulties and the COVID-19 pandemic, the game achieved strong player satisfaction upon its 2026 release, with the developers highlighting the importance of strong character design and player feedback in its success.
Animation powerhouse responsible for One Piece and Dragon Ball Z branches into PC gaming with Toei Games
Toei Animation, known for producing anime like One Piece and Dragon Ball Z, is entering the video game market with a new venture called Toei Games. Initially focusing on PC games for Steam, the company plans to expand to consoles like Nintendo Switch, PlayStation, and Xbox. Toei Games will prioritize creating new intellectual properties rather than games based on its existing anime franchises.
Toei Company launches publishing label Toei Games
Japanese entertainment company Toei Company has established Toei Games, an in-house publishing label focused on developing new intellectual property. The label will initially release titles on Steam for PC, with plans to expand to consoles like the Nintendo Switch, PlayStation, and Xbox. Toei aims to make its games business a new pillar of growth, leveraging its expertise in video production to deliver unique entertainment experiences globally.
CD Projekt Achieves Second-Best Profits Ever in 2025 as New IP "Hadar" Enters Concept Phase
CD Projekt reported its second-best profits ever for 2025, driven by ongoing success and future investments. The company is actively developing The Witcher 4 and Cyberpunk 2, and has entered the concept phase for a new intellectual property titled "Hadar."
CD Projekt Red shares "important development update" for mysterious new franchise Hadar
CD Projekt Red has announced significant progress on its new franchise codenamed Hadar, with joint-CEO Michał Nowakowski stating that the foundations of this entirely new IP have been established. The team is actively prototyping mechanics in Unreal Engine and defining the world's key pillars, with 26 people allocated to the project. While details remain scarce, the company aims for Hadar to be distinct from The Witcher and Cyberpunk.
