Player Growth
Ongoing coverage on Player Growth.
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Xbox’s growth plan lands after the layoffs — and the clock runs to 2027
Xbox CEO Asha Sharma outlined a plan to return the company to player and revenue growth by fiscal year 2027, following recent layoffs and studio spin-offs. The strategy focuses on strengthening the core platform, growing games into global franchises, transforming Minecraft into a creator platform, and expanding existing worlds. Sharma aims to double daily active users to over a billion by 2030, with a significant portion of growth expected from mobile titles like Candy Crush and expanded use of Minecraft.
Xbox to invest in Minecraft 'more than ever before'
Xbox CEO Asha Sharma announced in an internal memo that the company plans to invest in Minecraft more than ever before to achieve double-digit player growth and industry-leading margins by fiscal year 2030. This increased investment aims to strengthen existing experiences and expand creation tools, while also exploring expansion into markets like China and other media ventures.
XSOLLA EXPANDS ITS CANADIAN FOOTPRINT AT GAME CON CANADA AND THE INAUGURAL NAGIS CONFERENCE, UNITING INDUSTRY LEADERS AROUND THE FUTURE OF GAME COMMERCE AND PLAYER GROWTH
Xsolla, a global video game commerce company, announced its participation in the inaugural NAGIS conference, co-located with Game Con Canada in Edmonton. The company will exhibit and host speaking sessions on community, monetization, and sustainable studio growth, highlighting its commitment to the Canadian games market. Key executives Berkley Egenes and John Nguyen will participate in panels discussing industry partnerships and community-led growth strategies.
XSOLLA ANNOUNCES XSOLLA ADS, A PLAYER-POWERED GROWTH PLATFORM, BRINGING IT TO MOBILE'S PREMIER GROWTH COMMUNITY AT MAU LAS VEGAS 2026
Xsolla has announced the expansion of Xsolla Ads into a unified player growth engine, combining rewarded advertising and first-party transaction data to convert non-paying players into revenue for developers. The platform will be showcased at MAU Las Vegas 2026, aiming to address challenges in mobile game monetization and user acquisition. Early partners have reported significant increases in revenue and paying users.
Xbox "has work to do", but is "recommitting" to core fans following hardware revenue drop of 33% year-on-year
Xbox is recommitting to its core fans following a 33% year-on-year drop in hardware revenue and player growth that has not met ambitions. Microsoft CEO Satya Nadella stated that while monthly active users and game streaming hours reached new records, the company has "work to do" to win back players. Recent price reductions for Game Pass subscriptions and a focus on core features are part of this strategy, alongside the development of next-generation hardware.
