User Acquisition
Ongoing coverage on User Acquisition.
Latest coverage
XSOLLA ANNOUNCES XSOLLA ADS, A PLAYER-POWERED GROWTH PLATFORM, BRINGING IT TO MOBILE'S PREMIER GROWTH COMMUNITY AT MAU LAS VEGAS 2026
Xsolla has announced the expansion of Xsolla Ads into a unified player growth engine, combining rewarded advertising and first-party transaction data to convert non-paying players into revenue for developers. The platform will be showcased at MAU Las Vegas 2026, aiming to address challenges in mobile game monetization and user acquisition. Early partners have reported significant increases in revenue and paying users.
Unity sees growth in engine revenue, shuts down IronSource ad network in favour of Vector AI user-acquisition platform
Unity is shutting down its IronSource ad network and plans to divest its publishing arm to focus on its AI-powered Vector platform. This strategic shift aims to simplify the business and capitalize on growth in AI-driven user acquisition. The company also reported growth in its engine revenue despite increased competition from Unreal Engine and Godot.
PlaysOut and Ads3 Collaborate to Enhance Web3 Game User Growth
Gaming infrastructure platform PlaysOut and Web3 advertising specialist Ads3 have formed a strategic partnership to drive user acquisition and growth in the Web3 gaming sector. The collaboration will leverage artificial intelligence to refine advertising efforts and enhance gaming experiences. Both companies aim to integrate mini-games, rewards, and gamified engagement systems into Web3 platforms.
