Video Game Marketing
Ongoing coverage on Video Game Marketing.
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FC 26 Team of the Season: Release Date, Schedule, and Voting
The Team of the Season (TOTS) campaign for FC 26 is confirmed to begin on April 17, 2026, marking the biggest power curve shift in the game. The month-long event will celebrate top performers from global leagues, starting with Serie A and concluding with TOTS Ultimate on May 22. Voting for various leagues, including the Premier League, is already live.
Grand Theft Auto 6 Development Costs May Have Exceeded $2 Billion
Rockstar North has reportedly spent approximately $2.11 billion on the development of Grand Theft Auto 6, according to filings with UK company registrar Companies House. Take-Two Interactive Software confirmed that marketing for the game will begin this summer, maintaining confidence in its November 19 release date. CEO Strauss Zelnick expressed optimism about the launch and denied rumors of delays for the physical edition.
Xbox Game Pass Gives Ichiban From Like a Dragon Some Love
Xbox Game Pass has highlighted Ichiban Kasuga from the Like a Dragon series, signaling a shift towards celebrating game characters and stories in its marketing strategy. This move, coinciding with the release of Like a Dragon: Infinite Wealth, suggests Game Pass is evolving beyond just a game library into a cultural curator for Japanese titles and their beloved protagonists.
Tomodachi Life: Living the Dream demo leaves Miis "lobotomized" after you progress too far, fans warn to steer clear unless you want to hear "ad lines" on loop
Players are warning others to avoid the demo for Tomodachi Life: Living the Dream after discovering that unlocking the clothing store, Where & Wear, effectively ends the demo experience. Upon accessing this feature, Miis become repetitive, only repeating advertisements for the full retail version, which releases on April 16.
IndieGameJoe Is Back and Ready to Put Indie Games on the Map
Content creator IndieGameJoe, known for highlighting hidden gems, has announced their return and commitment to showcasing more indie games. This news has generated significant excitement within the indie gaming community, emphasizing the crucial role such creators play in providing visibility for smaller developers in a crowded market. The announcement comes at a time when independent games are pushing creative boundaries, but often struggle with discoverability.
FIFA Mascots, MYTHS, LEGENDS, SUPERSTARS: FIFA HEROES FIRST LOOK
FIFA Heroes, an arcade five-a-side football game, will launch on April 28, 2026, for iOS, Android, and PC, with Nintendo Switch, PlayStation, and Xbox versions to follow. Developed by Solace and Enver, the game features a mix of modern footballers, legendary players like Diego Maradona, and mythological characters such as Thor. Motorola is a smartphone partner, and the game will be pre-installed on select devices.
GTA 6 trailer 3 won't drop until this summer predicts insider
An insider predicts that the next trailer for Grand Theft Auto 6 will not be released until summer, likely in July or August. This prediction aligns with Take-Two Interactive's stated plans to begin promoting the game during the summer months. Despite conflicting rumors about the game's development status, Take-Two CEO Strauss Zelnick remains confident in the November release date.
To make video games for Gen Z, be authentic
Former Hollywood executive Sharon Tal Yguado stated that while Gen Z and Gen Alpha are not engaging with traditional $70 AAA games, they are actively playing titles like Roblox, Minecraft, and Fortnite. Yguado emphasized that authenticity and community are key to reaching these younger demographics, who prefer influencer recommendations over polished marketing. Astrid Entertainment is developing a co-op game with creative tools specifically for this audience.
All FC 26 1 of 4 88+ Campaign Mix Player Pick SBC rewards (March 2026)
FC 26 has introduced a new 1 of 4 88+ Campaign Mix Player Pick SBC, offering players a guaranteed promo card. This updated challenge allows for four picks, an increase from the previous three, and includes newer promos while removing outdated ones. The available rewards are drawn from Winter Wildcards, Time Warp, Honourable Mentions (TOTY HM), and Future Stars, with all included cards rated 88 or higher.
FC 26 Festival of Football : Answer the Call - Everything You Need To Know
Leaked information suggests the FC 26 Festival of Football campaign, 'Answer The Call,' will launch on March 20, 2026, coinciding with the international break. The promo is expected to feature meta cards of active national team players, similar to the previous 'Captains' event, but will not include ICONs or Heroes.
PlayStation Launches Official Website for Naughty Dog’s Intergalactic
PlayStation has launched the official website for Naughty Dog's upcoming PlayStation 5 exclusive, Intergalactic: The Heretic Prophet. This move signals the start of a marketing campaign for the studio's first foray into science fiction, following their success with The Last of Us and Uncharted series. The website launch suggests the game is progressing well and may be revealed further in upcoming PlayStation events.
PS5 Exclusive Intergalactic's Alleged New Webpage Is No Big Deal At All
Fans have been circulating a PlayStation.com webpage for the upcoming Naughty Dog exclusive Intergalactic: The Heretic Prophet, believing it to be new information. However, the page has existed in its current state since at least January 2025 and contains no new details beyond what was previously revealed. The game is expected to release in 2027.
Could GTA 6 Trailer 3 Be Releasing Soon? (Rumors)
Speculation suggests that Rockstar Games may release the third trailer for Grand Theft Auto 6 in April 2026, potentially coinciding with increased activity and updates for Grand Theft Auto Online. While unconfirmed, fans believe this could signal the start of a new marketing phase for the highly anticipated game, which is scheduled for a November 2026 release.
Fortnite's Next Gaming Crossover Is Super Meat Boy
Fortnite is set to feature a crossover with Super Meat Boy, as announced by the Epic Games Store Twitter account. While the exact nature of the collaboration is unclear, it is likely tied to Epic's initiative to bundle Fortnite cosmetics with purchases from its storefront, specifically for the upcoming Super Meat Boy 3D, slated for release in 2026.
PlayStation Japan ‘AGE⤴︎AGE⤴︎ LINEUP⤴︎’ lineup videos
Sony Interactive Entertainment Japan Asia has released new videos as part of its 'PlayStation lineup' series. These videos highlight the current game offerings available on the PlayStation platform.
Shelf Heroes Brings Toy-Scale Chaos to Future Games Show: Spring Showcase
Fun Punch Games and Gameforge have revealed Shelf Heroes, a new FPS roguelite where players customize their toy hero with modular parts. The game was showcased during the Future Games Show: Spring Showcase with a new trailer. Shelf Heroes features fast-paced gunplay, deep build customization, and 3-player co-op, set in toy-sized household arenas.
10-Year-Old Overwatch Display at Walmart Sparks Gaming Nostalgia
A decade-old Overwatch promotional display discovered at Walmart has sparked nostalgia within the gaming community. The find serves as a physical reminder of the game's early days and its cultural impact, contrasting with its current state as Overwatch 2. This discovery highlights the growing importance of physical artifacts in preserving gaming history and evoking feelings of discovery and excitement.
Nintendo’s 2026 Direct Bonanza: 6 Presentations, But Fans Wait for Main Event
Nintendo's 2026 presentation strategy has involved six diverse Direct-style events covering third-party partnerships and movie promotions, but notably lacks a traditional Nintendo Direct for major first-party game announcements. This segmented approach mirrors industry trends toward audience-specific communication and may be a deliberate tactic to manage expectations around future hardware.
'There's Potential for Sales Growth': Capcom Aiming to Juice Street Fighter 6 with Movie Release
Capcom plans to leverage the upcoming live-action Street Fighter movie to expand sales opportunities for Street Fighter 6. The company believes there is further potential for sales growth beyond the movie's release, aiming to attract a wider, more casual audience with potential in-game content inspired by the film.
GTA 6 pre-orders could drop in the coming weeks as marketing ramps up — 'we don't spend money on…
Grand Theft Auto 6 marketing is expected to ramp up this summer, with potential pre-orders dropping soon as title IDs have reportedly been added to the PlayStation Store. Take-Two Interactive CEO Strauss Zelnick confirmed marketing beats are coming, and while title IDs can denote different editions or regional versions, their appearance often precedes pre-order availability. The game is slated for a November 19, 2026 release.
