EA Launches New Advertising Platform Directly Into Games
Electronic Arts has introduced EA Advertising, a new platform to integrate ads directly into gameplay, aiming to connect brands with players through various in-game placements.
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EA vice president of advertising says game ads are a 'huge opportunity', but it 'has to make sense for…
Alexander Dao, EA's vice president of advertising and sponsorship, discussed the company's new advertising platform, highlighting the significant opportunity for in-game ads. He emphasized the importance of integrating advertising thoughtfully from the initial game design phase to ensure it feels native and offers flexibility for brands. Dao also noted the need for standardization in viewability and reporting, while stressing that any advertising must make sense for the specific game, citing a successful collaboration with Coach in The Sims as an example of democratizing access to branded products.
EA announces advertising platform to launch ads 'directly into gameplay'
Electronic Arts has launched EA Advertising, a new platform designed to integrate advertisements directly into gameplay. The system aims to connect brands with engaged audiences through various ad formats, including in-game signage and custom content, with initial partners like Visa, Lowe's, and Red Bull. While sports titles are a primary focus, other games like The Sims 4 are also being pitched as advertising opportunities.
EA announces new way to bring advertisements "directly into gameplay"
Electronic Arts has launched EA Advertising, a new platform focused on integrating advertisements directly into its games, particularly within the EA Sports portfolio. The company aims to leverage its large player base for targeted ad placements, utilizing a proprietary ad server and measurement standards. Examples include branded jerseys in EA Sports FC 26 and product placements in games like Skate and The Sims.
EA launches new advertising platform enabling brands to "integrate directly into gameplay"
Electronic Arts has launched EA Advertising, a new platform designed to integrate brands directly into gameplay experiences. The company claims these placements will enhance, not disrupt, the player experience, offering native ad units in sports titles and branded gameplay content like challenges and objectives. EA views advertising as a significant growth driver.
Electronic Arts launches EA Advertising for ads in games
Electronic Arts has launched EA Advertising, a new platform designed to integrate advertisements into its video games. This initiative will allow advertisers to place their products within popular franchises such as Madden NFL, EA Sports FC, and The Sims, aiming to enhance the player experience without disruption.
EA rolls out Advertising platform to let companies market "directly into gameplay"
Electronic Arts has launched EA Advertising, a new platform enabling brands to market directly to consumers through in-game placements like stadium signage and dynamic content. The company states this will enhance, not disrupt, the player experience, offering custom integrations and targeting capabilities. While in-game advertising is controversial, EA aims to integrate ads authentically, with brands like Visa and Red Bull already on board.
