EA announces advertising platform to launch ads 'directly into gameplay'
Electronic Arts has launched EA Advertising, a new platform designed to integrate advertisements directly into gameplay. The system aims to connect brands with engaged audiences through various ad formats, including in-game signage and custom content, with initial partners like Visa, Lowe's, and Red Bull. While sports titles are a primary focus, other games like The Sims 4 are also being pitched as advertising opportunities.
Gamedeveloper.com
- Entities
- Apex Legends
- Electronic Arts
- Mass Effect 2
- Red Bull
- Saudi Arabia
- EA Sports FC 24
- Madden NFL
- Visa
- EA NHL
- The Sims 4
- In-Game Advertising
- Xfinity
- Battlefield 6
- Peacock
- Mountain Dew
Original source
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