EA launches new advertising platform enabling brands to "integrate directly into gameplay"
Electronic Arts has launched EA Advertising, a new platform designed to integrate brands directly into gameplay experiences. The company claims these placements will enhance, not disrupt, the player experience, offering native ad units in sports titles and branded gameplay content like challenges and objectives. EA views advertising as a significant growth driver.
Eurogamer
- Entities
- Electronic Arts
- Burnout Paradise
- In-Game Advertising
- Battlefield 6
- Advertising
- Business Growth
- UFC 4
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