New Xbox Exec Advocates For Something Everyone Hates To Help Save Gaming
Xbox Chief Strategy Officer Matthew Ball suggests that in-game advertising could be a solution to rising development costs and consumer reluctance to pay more for games. He points to the success of ad-supported tiers in streaming services as a model. Ball acknowledges past negative reactions to in-game ads but argues that companies need to explore such revenue streams to keep products affordable and fund development.
Gamespot
- Entities
- Microsoft
- Game Development Costs
- Strauss Zelnick
- Sarah Bond
- Take-Two Interactive
- Matthew Ball
- In-Game Advertising
- Xbox
- BioWare
- Square Enix
- Business Models
- Mark Darrah
- EA Sports
- Asha Sharma
- Phil Spencer
Original source
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