Microsoft file patent for a machine learning system that would "train" itself on your playtime to work out when you'll be least annoyed by in-game ads
Microsoft has filed a patent for a machine learning system designed to optimize in-game advertising delivery. The system aims to analyze player behavior and game state to serve ads during moments least likely to disrupt the user experience, potentially using a credit system to manage ad frequency. This development is seen as a potentially intrusive step in game monetization, contrasting with current practices like ad billboards.
Rock Paper Shotgun
- Entities
- Electronic Arts
- Microsoft
- Xbox
- Machine Learning
- In-Game Advertising
- Dragon Age: The Veilguard
- Call of Duty
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