Xbox Is Rebranding Itself, Sort Of
Xbox, under the leadership of CEO Asha Sharma, is undergoing a subtle rebranding effort, shifting its official social media accounts to an all-caps "XBOX" format. This change appears to be a nod to the brand's original all-caps logo from 2001 and may be an attempt to evoke nostalgia during a period of hardware and game sales decline for the company.
Gamespot
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