'Our presence on PC isn't strong enough,' Xbox bosses admit

Microsoft Gaming CEO Asha Sharma and chief content officer Matt Booty have outlined a renewed commitment to Xbox, including a name change back to Xbox and a reevaluation of exclusivity, windowing, and AI strategies. The company aims to focus on daily active players and shared experiences, acknowledging past shortcomings in PC presence and console market share.

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Microsoft Reevaluates Xbox Strategy Amid Financial Woes

Microsoft is reportedly considering spinning off Xbox as a standalone entity or even selling it due to significant financial losses and underperformance. CEO Satya Nadella emphasized the need for Xbox to become a 'sustainable' business, acknowledging more game monetization occurs on YouTube than internally. This strategic reevaluation follows studio closures, layoffs, and a questioning of the brand's future as a hardware platform.

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