Xbox Game Pass reportedly boasts around 30m subscribers

Xbox Game Pass reportedly has around 30 million subscribers, a figure below Microsoft's 2026 projection of 77 million users. New CEO Asha Sharma acknowledged that while the service and multi-platform strategy have provided value, growth has not met expectations, leading to recent staff cuts and a strategic reset for Xbox. The service has seen fluctuations in subscriber numbers previously, with a price increase in 2025 followed by a reduction that reportedly improved acquisition and retention.

• COMPANY Microsoft
• GAME Game Pass
• COMPANY Activision Blizzard
• COMPANY Xbox