Geoff Keighley clarifies how trailers are selected for Gamescom Opening Night Live
Geoff Keighley has clarified the selection process for trailers featured in Gamescom's Opening Night Live, explaining that it includes both editorial placements and paid advertisements. While some games are chosen for their editorial value and receive free placement, others are paid marketing opportunities, similar to securing a booth at the physical event. Companies often earn editorial slots based on the significance of their announcements.
- Entities
- Game: The Witcher 3: Wild Hunt
- Company: Xbox Game Studios
- Company: Kotaku
- Person: Geoff Keighley
- Game: Final Fantasy VII Revelation
- Company: Deep Silver
- Company: Koelnmesse
- Game: Metro 2039
- Topic: Video Game Marketing
- Company: gamescom
- Company: Aftermath
- Company: GAME
- Company: The Coalition
- Topic: Event Management
- Company: 4A Games
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