"It has to make sense for the game" - EA sees a "huge opportunity" for in-game advertising "but it has to be done properly"
Electronic Arts sees a significant opportunity for in-game advertising, provided it is implemented authentically and makes sense within the game's context. EA's Alexander Dao highlighted sports games as a prime area for replicating real-world advertising experiences, but also noted successful non-sports integrations like Coach-branded items in The Sims 4. The company believes designing advertising experiences early in development, especially for free-to-play titles, will lead to more native and flexible integrations.
- Entities
- Company: Electronic Arts
- Company: Microsoft
- Platform: Xbox Cloud Gaming
- Company: Sony
- Game: Mass Effect 2
- Topic: Sports Games
- Game: skate.
- Game: The Sims 4
- Game: Grand Theft Auto
- Topic: In-Game Advertising
- Game: Fortnite
- Company: Coach
- Platform: PC
- Person: Alexander Dao
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