Games Industry
Published
·
"Nobody's making games for the retired people" – The growing yet underserved market for grey gamers
The video game industry is largely overlooking the growing market of older players, often referred to as 'grey gamers.' Despite an aging global population and increasing numbers of individuals over 40, 50, and 60 playing games, developers are slow to cater to this demographic, who possess disposable income and long-term gaming literacy. Experts suggest a shift in industry mindset is needed to capture this substantial and expanding market, which is currently underserved by game design and marketing efforts.
▸ entities in this article