Xbox CEO reportedly warns firm will "not survive" if it only relies on existing franchises
Xbox boss Asha Sharma reportedly warned that the company will not survive if it solely relies on existing franchises, emphasizing the need for new intellectual property to reach new audiences. This comes amid recent cancellations of new IP projects like Everwild and Project Mara, and proposed studio closures. Sharma also noted that Xbox is beginning to see growth after a period of decline and announced the creation of Xbox Labs to test new ideas and technologies.
- Entities
- Game: Minecraft
- Company: Microsoft
- Topic: New Intellectual Property
- Company: Ninja Theory
- Topic: Artificial Intelligence
- Topic: Business Strategy
- Game: Project Blackbird
- Company: Mojang
- Company: Xbox
- Game: Fallout
- Game: Project Mara
- Game: Everwild
- Topic: Game Development
- Company: ZeniMax Online Studios
- Company: Rare
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