Xbox's chief strategy officer says it's currently hard to meet console demand and suggests Microsoft is rethinking Project Helix approach
Xbox's chief strategy officer, Matthew Ball, stated that the company is struggling to meet current console demand due to production limitations and is rethinking its 'Project Helix' approach. Ball indicated that these supply chain issues are expected to persist for the next 2-2.5 years, prompting Microsoft to re-evaluate the future of the console model to ensure affordability and flexibility.
- Entities
- Company: Microsoft
- Topic: Business Strategy
- Person: Matthew Ball
- Company: Xbox
- Platform: Xbox Series X
- Platform: Xbox Series S
- Topic: Supply Chain
- Topic: Console Manufacturing
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