Activision Blizzard
Activision Blizzard business and news from across the web.
Latest coverage
Xbox posts new memo recapping CEO’s first 100 days, outlines “reset” for the company
Xbox CEO Asha Sharma and CCO Mat Booty have outlined the company's strategic reset following Sharma's first 100 days. The memo addresses challenges including declining revenue, hardware component costs, and studio overextension, while highlighting recent successes in platform updates, Game Pass growth, and new exclusive game announcements like Gears of War: E-Day and Clockwork Revolution.
Spyro: A Realm Beyond studio had to "buy back" its independence from Xbox "to get back to the games we were known for" instead of Call of Duty and Overwatch
Toys for Bob, the studio behind Skylanders and a co-developer for Call of Duty and Overwatch, has become independent from Microsoft. Studio head Paul Yan stated the decision was made to "buy back" creative control and return to developing games the studio is passionate about, rather than supporting larger IPs. The studio is now working on a new Spyro game, Spyro: A Realm Beyond, with a spring 2027 release window for Xbox Series X/S, PlayStation 5, Nintendo Switch 2, and PC, and has an agreement with Xbox to publish it.
Major Xbox layoffs reportedly on the way as CEO Asha Sharma admits Microsoft's gaming division is "over…
Xbox is reportedly planning significant layoffs and budget cuts across its gaming division, according to an internal email from CEO Asha Sharma. Sharma and chief content officer Matt Booty cited over-investment in content and studios, which has not yielded expected revenue growth, as the reason for this "Xbox reset."
Xbox Reportedly Planning Big Layoffs For Next Month
Microsoft's Xbox division is reportedly planning significant layoffs after June 30, following statements from new CEO Asha Sharma about the business's financial health. Sharma cited declining revenue, increased hardware component costs, and strategic overextension as reasons for the impending cuts. These layoffs come after a period of studio expansion under previous leadership.
Next 100 Days: XBOX Reset
An internal message to Xbox employees outlines a 'reset' for the business, highlighting early successes in platform updates, Game Pass growth, and community engagement. The message also addresses significant challenges including declining revenue, a hardware component crisis impacting console production, an overextended studio system, and outdated platform infrastructure, emphasizing the need for strategic adjustments and innovation to become the number one gaming and entertainment company.
After a 'corporate mandate' demanded they help with Call of Duty, Toys for Bob studio head says it took 'many mini miracles' to buy their independence from Activision
Toys for Bob, the studio behind Spyro: Reignited Trilogy, has successfully bought back its independence from Activision Blizzard. Studio head Paul Yan stated that a 'corporate mandate' to support Call of Duty: Warzone and Overwatch 2 was not the right fit for the studio's identity. Following layoffs at Microsoft, Toys for Bob proposed a radical plan to spin out as a separate company, focusing on making the types of games they are best known for.
ESA says anti-deepfake act could 'devastate' video game industry
The Entertainment Software Association (ESA) has expressed strong opposition to SAG-AFTRA's proposed "No Fakes" act, arguing that its current wording creates significant legal uncertainty and could devastate the video game industry. ESA president Stanley Pierre-Louis stated that the act's broad definition of "digital replica" could lead to frivolous lawsuits and that the cost of litigation would be economically devastating, despite the industry likely prevailing in court.
$80 Games Are Already Here
The video game market is already seeing $80 games, with Nintendo leading the charge on titles like Mario Kart World and upcoming Switch 2 releases. This trend is fueled by rising development costs and inflation, with analysts predicting more publishers will adopt higher price points. While some companies like Sony and Microsoft have maintained $70 prices, others like Take-Two Interactive have successfully implemented price hikes, suggesting $80 could become the new standard for AAA games.
There's never been an easier time to boycott Microsoft, the most boring video game publisher in the business
This opinion piece argues that Microsoft's gaming division lacks innovation and momentum, making it an easy target for boycotts. The author criticizes recent game announcements like Halo and Gears of War remakes, and highlights the company's perceived stagnation despite owning numerous studios and franchises. The article suggests that boycotting Microsoft is a small sacrifice given the company's broader business practices and the abundance of alternative games available.
Xbox CEO unsure whether Activision Blizzard merger is paying off
Xbox CEO Asha Sharma expressed uncertainty about whether Microsoft's $68.7 billion acquisition of Activision Blizzard has been profitable, despite acknowledging the value of its franchises like Call of Duty and Candy Crush. The article notes that Microsoft has conducted multiple rounds of layoffs since the 2023 merger, impacting various studios and divisions, and that Xbox hardware sales have been in decline.
Nintendo Direct June 2026: Everything Announced!
Nintendo held a surprise Nintendo Direct presentation showcasing numerous upcoming titles for the Nintendo Switch and Nintendo Switch 2. The showcase included new releases, ports of existing games, and DLC announcements across various genres, with many titles slated for release in late 2026 and into 2027.
Gears Of War: E-Day PS5 promo refutes Microsoft's claims about Xbox exclusivity
An official Xbox podcast trailer for Gears Of War: E-Day briefly showed PlayStation 5 and Steam logos, contradicting Microsoft's claims of it being an Xbox exclusive. Despite Xbox's vice president of games marketing Aaron Greenberg denying a last-minute pivot, the inclusion of the PS5 logo suggests it was initially planned for the platform. This incident adds to confusion surrounding Microsoft's evolving exclusivity strategy for its first-party titles.
Xbox is rethinking Project Helix amid the AI chip cost crisis
Microsoft's Xbox is reconsidering its future hardware plans, including Project Helix, due to the rising costs of AI chips and component shortages. Chief Strategy Officer Matthew Ball indicated that the company is exploring changes to the console model to ensure affordability and flexibility, acknowledging the ongoing supply chain crisis which may last for several years. This strategic shift comes as Xbox faces pressure on hardware specs and pricing, with current Xbox Series X consoles now priced at $650 in the US.
Official Gears of War: E-Day video gets taken down for including a PS5 logo, adding more fuel to the last-minute change theory
A PlayStation 5 logo was mistakenly included in promotional material for Gears of War: E-Day, fueling speculation about a last-minute platform exclusivity change. Xbox marketing VP Aaron Greenberg clarified that the decision was made internally about a month prior and was not a last-minute change, with knowledge limited to a small group.
"Our business today is not healthy": Xbox exec says plan for exclusive games is "not ready" but…
Xbox chief strategy officer Matthew Ball stated that the company's current business is "not healthy" and a new plan for exclusive games is being developed under new CEO Asha Sharma. While some games like Gears of War: E-Day will be console exclusives, live-service titles will remain multi-platform, with a clearer strategy to be communicated to players soon.
Toys For Bob Discusses Flying Free In Spyro: A Realm Beyond
Toys for Bob, now an independent studio formerly part of Activision Blizzard and briefly Microsoft, has revealed Spyro: A Realm Beyond. Studio Head Paul Yan and Associate Creative Director Lou Studdert discussed the studio's independence and the game's emphasis on true player-controlled flight. The spark for the new game came during the development of the Spyro Reignited Trilogy.
Reaction: Mealy-Mouthed Microsoft Takes Us Back to 2023 with Mixed Messaging on Xbox Exclusivity
Microsoft's recent Xbox Showcase and subsequent statements from executives like Matt Booty have reintroduced ambiguity regarding game exclusivity. Despite promises of multiplatform releases for big multiplayer and live service titles, games like Gears of War: E-Day are now confirmed as Xbox console exclusives, leading to confusion and criticism about inconsistent messaging.
Xbox and Sony's games all looked the same this year. Here's why the PC Gaming Show won
The author argues that while major showcases from Xbox and Sony featured many anticipated titles, most triple-A games looked visually similar. In contrast, the PC Gaming Show highlighted innovative indie and double-A titles across various genres, demonstrating where true creativity in gaming currently lies.
Xbox will still release multiplatform games, but expect more full exclusives like Gears of War: E-Day
Xbox executives have clarified their exclusivity strategy, stating that while titles like Gears of War: E-Day and Clockwork Revolution will be Xbox console exclusives, this is not a universal rule. Live service and multiplayer-first games, along with titles already announced for PlayStation 5, will remain multiplatform. Other games will be evaluated on a case-by-case basis.
UK software sales chart for the week ending June 6, 2026 – Nintendo Switch 2 gives Final Fantasy 7 Rebirth a big boost
The latest UK software sales chart for the week ending June 6, 2026, shows Final Fantasy 7 Rebirth re-entering the top ten at number four following its release on the Nintendo Switch 2. Other titles like Pokemon Pokopia and Mario Kart World also charted within the top ten.
