Microsoft Spent $80 Billion On Its Bet For Xbox Game Pass. It Did Not Work.
A report indicates Microsoft spent nearly $80 billion over the past decade on initiatives to boost Xbox and Xbox Game Pass, but these efforts did not meet growth expectations. Despite significant investments in acquisitions and third-party deals, Game Pass subscriber numbers have stagnated, leading to recent layoffs and studio divestitures as Microsoft aims to refocus its strategy.
- Entities
- Company: Microsoft
- Person: Strauss Zelnick
- Person: Sarah Bond
- Topic: Business Strategy
- Company: Take-Two Interactive
- Company: Activision Blizzard
- Topic: Xbox Game Pass
- Person: Matthew Ball
- Company: ZeniMax
- Person: Mat Piscatella
- Company: Xbox
- Person: Asha Sharma
- Person: Phil Spencer
This article was reported and published by gamespot.com. feed.gg links to it as part of a story cluster — full text, images and rights remain with the publisher.