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Activision

Activision business and news from across the web.

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Metro UKVery negative

How the video games industry will finally destroy itself - Reader's Feature

This reader's feature argues that the video game industry is unsustainable due to a financial system that disincentivizes innovation and leads to conservatism and consolidation. The author suggests that increasing costs, reliance on finance capital over productive labor, and the rise of AI threaten the industry's long-term survival, potentially leading to a crisis similar to broader economic issues.

Two Average GamersNeutral

What 10,000 Reddit comments reveal about the adult gaming backlog

An analysis of over 10,000 Reddit comments reveals that adult gamers typically own 100-150 unplayed games, experiencing guilt due to a lack of time to play them. Factors like digital sales, subscription services, and increased game lengths contribute to growing backlogs, with Steam being the primary platform associated with this phenomenon. The article suggests managing, rather than clearing, the backlog is the healthier approach for players.

Games IndustryPositive

Xbox's new boss could herald the changes the division needs | Opinion

Following Phil Spencer's departure, Microsoft has appointed Asha Sharma, formerly of the CoreAI team, as the new CEO of Xbox. While Sharma lacks direct video game experience, the article suggests this change could signal a necessary strategic pivot for the division, which has struggled despite significant investment and acquisitions. The author expresses cautious optimism that Sharma's background in consumer-facing services and potential focus on hardware could revitalize the Xbox brand.

CGmag OnlineNeutral

The Cybersecurity Threats Endangering The Gaming Industry

The rapidly growing gaming industry faces significant cybersecurity threats, including phishing, account takeovers, supply chain attacks, and insider threats. These risks impact developers, publishers, and players alike, necessitating robust security strategies such as multi-factor authentication and real-time monitoring. Companies are increasingly seeking managed IT services to bolster their defenses against these evolving dangers.

Games IndustryNeutral

How recent laws impact game design, from in-game chat to notifications

Recent and upcoming laws are significantly impacting game design, particularly concerning dark patterns, in-game chat, notifications, loot boxes, and virtual currencies. Developers must navigate regulations like the DMCCA and DSA to avoid misleading practices and ensure transparency, especially regarding in-app purchases and player interactions. The EU AI Act also introduces new labeling requirements for AI-generated content.

Gamedeveloper.comPositive

Ex-Radical Entertainment, Hothead Games devs form new studio

Veteran developers from Radical Entertainment and Hothead Games have formed a new studio called New Radical Games. Ian Wilkinson, former CEO of Radical Entertainment, and Tim Bennison, former COO of Hothead Games, are leading the new venture. The studio aims to specialize in remastering classic games for modern hardware.

EurogamerVery positive

Prototype and The Simpsons: Hit & Run developer Radical Entertainment is seemingly back, and fan speculation is already running rampant

Radical Entertainment, the developer behind Prototype and The Simpsons: Hit & Run, appears to have returned as New Radical Games. The studio, co-founded by original Radical co-founder Ian Wilkinson and featuring former Radical developers from Hothead Games, is now available for full game development, co-development, remastering, and porting projects. This revival has sparked fan speculation about potential remasters of classic titles.

EurogamerNegative

The future of Xbox is vague and contradictory, with just a glimmer of hope

Microsoft has announced significant leadership changes within Xbox, with Asha Sharma stepping into a combined CEO role previously held by Phil Spencer and Sarah Bond. The article analyzes the implications of these changes, Sharma's background in AI, and the perceived contradictions in Xbox's future strategy, highlighting concerns about talent retention and the company's long-term direction.

EurogamerNeutral

"The rumor factory working overtime" - Call of Duty's social media account shuts down talk of a standalone Zombies game

Activision has officially denied rumors of a standalone Call of Duty Zombies game through the franchise's official X/Twitter account. This denial comes amidst speculation about the future of yearly Call of Duty releases following a lukewarm reception to Call of Duty: Black Ops 7.

EurogamerNeutral

"Microsoft wants a turnaround and is worried about losing Xbox" - Insider report paints a different picture of Phil Spencer's retirement and Sarah Bond's sudden departure

An insider report suggests Microsoft's recent leadership changes at Xbox, including Phil Spencer's retirement and Sarah Bond's departure, signal a genuine attempt to revitalize the brand. Asha Sharma, formerly of CoreAI, has been appointed head of Microsoft Gaming, with sources indicating the company is concerned about losing Xbox as a consumer brand and aims for a turnaround, potentially moving away from Bond's 'Xbox Anywhere' vision.

CyberockkNegative

Xbox Creator Warns Brand Could “Fade Away” as Microsoft Shifts to AI

Seamus Blackley, a co-creator of the original Xbox, has expressed concerns that Microsoft's increasing focus on artificial intelligence could lead to the gradual phasing out of the Xbox brand. He suggests that the new CEO of Microsoft Gaming, Asha Sharma, may be tasked with slowly transitioning the brand away. While Microsoft has stated a renewed commitment to Xbox, Blackley and others worry about the impact of AI on game development and creativity.

EurogamerNeutral

Even though many developers are being laid off, consumer spending in gaming was actually up in January 2026, new report reveals

Despite widespread layoffs in the industry, US consumer spending on video games in January 2026 increased by 3% year-on-year to $4.3 billion, primarily driven by a 23% rise in non-mobile subscription services. Hardware sales saw a 16% increase, boosted by the launch of the Nintendo Switch 2, even as sales for PlayStation 5, Xbox Series X/S, and the original Nintendo Switch declined.

Games IndustryPositive

Sarah Bond says it was "the right time" to step down as Xbox president

Former Xbox president Sarah Bond has stepped down, stating it was the right time for new leadership. She will remain as an advisor during the transition to ensure a smooth handover to Asha Sharma, who previously led Microsoft's CoreAI division. Matt Booty has been promoted to chief content officer for Xbox Game Studios.

Games IndustryNeutral

US video game spending rose 3% in January, driven by $596m from subscription services | US Monthly Charts

US video game spending increased by 3% to $4.3 billion in January 2026, primarily driven by a 23% rise in non-mobile subscription services. Hardware revenue saw a 16% increase, though console sales declined year-on-year, with the PlayStation 5 and Xbox Series X|S experiencing notable drops. Top-selling games included Call of Duty: Black Ops 7 and NBA 2K26, while Final Fantasy 7: Remake saw a significant surge in sales following its multi-platform release.

CyberockkNeutral

New Xbox Console Delay May Have Affected Call of Duty Release Plans

A leak suggests that the delay of Microsoft's next Xbox console, now expected in 2027, has impacted release plans for future Call of Duty titles. Originally, Modern Warfare 4 was slated to launch with the new hardware, but Activision may now opt for multiple releases, including a standalone zombie game. This shift aligns with a broader trend of Activision moving away from annual releases towards more polished titles.

Digital TrendsNeutral

Phil Spencer is leaving Microsoft as Xbox chief as new head draws future strategy

Phil Spencer is retiring as Executive Vice President and CEO of Microsoft Gaming, with Asha Sharma taking over leadership of the Xbox division. Spencer, who joined Microsoft in 1988, was instrumental in launching Xbox Game Pass and advocating for cross-platform play. Sharma, previously focused on AI projects, will lead the company's gaming future alongside veteran Matt Botty.

Games IndustryNegative

Phil Spencer and Sarah Bond leaving Xbox

Phil Spencer and Sarah Bond are departing their leadership roles at Xbox, marking a significant shift for the platform. Asha Sharma will take over as CEO, with Matt Booty promoted to chief content officer. Spencer and Bond have led Xbox through a period of major acquisitions and a strategic shift towards a unified software platform.

Gamedeveloper.comNeutral

Godot veteran laments 'AI slop,' Highguard's mystery investor, and a big doc for Big Hops - Patch Notes #41

This week's gaming news highlights concerns over generative AI's impact on hardware availability and the influx of low-quality submissions to open-source projects like Godot. Unity claims its AI can now generate full casual games from prompts, while a documentary explores the six-year development of the indie platformer Big Hops. Other news includes Hasbro shutting down its Atomic Arcade studio, Tencent's secret funding of Highguard, a banned Call of Duty ad, ByteDance potentially selling Moonton, and Valve warning of Steam Deck OLED stock issues due to RAM shortages.

Gamedeveloper.comNeutral

Todd Howard says Bethesda isn't 'fully ignoring' AI

Bethesda game director Todd Howard stated that the studio is cautiously exploring artificial intelligence as a tool for data analysis and long-term player insights, rather than for content generation. He emphasized the importance of artistic intention and human creativity in game development. This approach aligns with Xbox's broader exploration of AI features, though other studios under the Xbox umbrella have had varied experiences with AI implementation and mandates.

Digital TrendsNegative

You only have a few weeks left to enjoy Call of Duty: Warzone Mobile before it goes dark

Activision has announced that Call of Duty: Warzone Mobile will be shut down on April 17, 2026. Players can continue to enjoy the game with existing unlocked gear and spend remaining COD Points until the servers go offline. The game was delisted from app stores in May 2025, making reinstallation impossible for those who had already removed it.