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EA Sports Partners With Red Bull to Launch the Red Bull Wings Cup Tournament & Exclusive FC 27 In-Game Rewards
EA Sports and Red Bull have launched a partnership that includes limited-edition cans offering exclusive EA FC 27 in-game rewards. The collaboration also features the Red Bull Wings Cup, a global tournament with its World Final in Miami in January 2027, offering chances to win prizes like tickets, copies of the game, and a PlayStation 5 Pro.
Red Bull is giving away a free Assassin's Creed Resynced sail, if you're clever enough
Red Bull is offering a free 'Wings of the Tempest' sail customization item for Assassin's Creed IV: Black Flag Resynced. Players can obtain the item by signing up on the Red Bull website and completing a short quiz with at least one correct answer. A Red Bull-themed Trinket called Stormrunner, which enhances healing, is also mentioned as a previous reward.
Assassin’s Creed Stunt Recreated in Real Life as Red Bull Athlete Sets Haystack Jump World Record
A Red Bull athlete has recreated an iconic haystack jump from the Assassin's Creed video game series, setting a new world record in the process. The stunt highlights the real-world impact and inspiration drawn from popular video games.
All Black Flag Resynced codes and how to redeem them
This guide lists all available codes for Assassin's Creed IV: Black Flag Resynced, offering in-game rewards such as Animus keys, cosmetic sails, and pets. It also details alternative methods for obtaining rewards through Twitch drops and a Red Bull quiz, and explains how to redeem these codes via the in-game menu, Ubisoft Connect app, or the official website.
Coming to XBOX Game Pass: Tony Hawk’s Pro Skater 1+ 2, The Planet Crafter, Palworld 1.0, and More
Xbox Game Pass is adding several new titles throughout July, including the full release of Palworld 1.0, Tony Hawk's Pro Skater 1 + 2, and Gears of War: Reloaded. The service will also feature updates for games like Wuthering Waves and League of Legends, while several titles are scheduled to leave the library on July 15.
Mongraal to join Fortnite’s Icon Series
Kyle “Mongraal” Jackson, a British esports player, is joining Fortnite's Icon Series, celebrating his impact on gaming and popular culture. Items including outfits, pickaxes, and emotes will be available in the Fortnite Shop starting July 28. Fans can also unlock an emote via Twitch Drops on June 26.
EA Announces EA Advertising Aimed At “Transforming How Brands Connect With Audiences”
Electronic Arts has announced EA Advertising, a new program designed to integrate dynamic, real-time advertisements into its popular video games. The initiative aims to create strategic partnerships with brands like VISA, Red Bull, and Mountain Dew, utilizing enhanced targeting and measurement features to evaluate ad performance within titles such as College Football and the UFC franchise.
EA announces advertising platform to launch ads 'directly into gameplay'
Electronic Arts has launched EA Advertising, a new platform designed to integrate advertisements directly into gameplay. The system aims to connect brands with engaged audiences through various ad formats, including in-game signage and custom content, with initial partners like Visa, Lowe's, and Red Bull. While sports titles are a primary focus, other games like The Sims 4 are also being pitched as advertising opportunities.
Say hello to EA Advertising, which will let your favourite brands 'integrate' ads to 'enhance' your…
Electronic Arts has launched EA Advertising, a new platform enabling brands to integrate advertisements into its games. Initially targeting sports titles like EA Sports FC and Madden NFL, these "in-game integrations" will feature dynamic placements, branded content, and reward-driven objectives. EA claims its games reach over 120 million players monthly, presenting a significant opportunity for advertisers to "enhance" player experiences.
EA Announces New Plan To Launch Ads “Directly Into Gameplay” After Working On In-Game Ads For Decades Already
Electronic Arts has unveiled EA Advertising, a new platform designed to integrate ads directly into gameplay without disrupting the player experience. This initiative aims to reach EA's 120 million monthly players and comes amid financial pressures, including a potential $55 billion sale to an investor consortium. While EA claims ads will enhance gameplay, past attempts like pause-screen ads in EA Sports UFC 4 faced significant player backlash.
SimRacing Expo's first-ever US event proves driving sims have finally hit the American mainstream
The first US-based SimRacing Expo in Charlotte, NC, saw thousands of enthusiasts gather, signaling a mainstream breakthrough for sim racing. The event featured numerous hardware and software vendors, highlighting the industry's growth from a niche hobby to a more accessible pastime, boosted by factors like increased Formula 1 interest and pandemic-driven adoption by professional drivers.
Competitive Gaming Events Are Becoming Bigger Entertainment Productions In 2026
Competitive gaming events in 2026 are evolving into large-scale entertainment productions, incorporating elements like live music, celebrity appearances, and festival-style programming to rival concerts and streaming premieres. This shift is driven by games becoming integral to broader entertainment lifestyles and publishers treating esports as a live product requiring robust production value. Events like Evo 2026 and the Esports World Cup exemplify this trend, aiming to attract diverse audiences beyond core esports fans.
NYC Levels Up: Thousands Gather at NYC Video Game Festival to Crown 2026 Minecraft Education Battle of the Boroughs and NYC Collegiate Esports Champions
The 2nd Annual NYC Video Game Festival celebrated New York City's growing gaming community with esports tournaments, indie game demos, and more. The event crowned champions for the Minecraft Education Battle of the Boroughs and the NYC Collegiate Esports Circuit in League of Legends and Valorant, with a $10,000 prize pool for collegiate finalists. The festival aims to engage students from kindergarten through college with opportunities in the digital games industry.
How to watch the Miami Grand Prix: where the live stream Sunday's race across the world
This article provides comprehensive information on how to watch the 2026 Miami Grand Prix live stream across the globe. It details broadcast partners in the US (Apple TV), UK (Sky/Now TV), and Australia (Foxtel/Kayo), and explains how VPNs like NordVPN can be used to bypass geo-restrictions. The race is scheduled for May 3rd at the Miami International Autodrome.
Jobs Roundup: April 2026 | Sega Europe appoints Irina Kim as chief financial officer
This article rounds up recent executive appointments across the gaming industry. Notable changes include Irina Kim as CFO of Sega Europe, Joost Hagesteijn leading Roblox's European operations, and Andy Norman appointed COO of CodeDev. Several other key roles have also been filled at companies like Astragon Entertainment, Rovio, and Blizzard Entertainment.
Age of Empires esports is very much alive, as London Wololo beats AO2 and 4 records
The Red Bull Wololo: Londinium tournament demonstrated the continued strength of Age of Empires esports, setting new viewership records for Age of Empires 2: Definitive Edition and Age of Empires 4. The event featured a $250,000 prize pool and attracted thousands of viewers, proving the viability of strategy games within the competitive gaming landscape.
Morning Esports and Competitions
Red Bull announced that the 'Faster Returns' esports competition will return in 2026, with a race scheduled for Amsterdam. The competition will feature the game Trackmania.