Red Bull
Red Bull business and news from across the web.- Mongraal to join Fortnite’s Icon SeriesKyle “Mongraal” Jackson, a British esports player, is joining Fortnite's Icon Series, celebrating his impact on gaming and popular culture. Items including outfits, pickaxes, and emotes will be available in the Fortnite Shop starting July 28. Fans can also unlock an emote via Twitch Drops on June 26.
EA Announces EA Advertising Aimed At “Transforming How Brands Connect With Audiences”Electronic Arts has announced EA Advertising, a new program designed to integrate dynamic, real-time advertisements into its popular video games. The initiative aims to create strategic partnerships with brands like VISA, Red Bull, and Mountain Dew, utilizing enhanced targeting and measurement features to evaluate ad performance within titles such as College Football and the UFC franchise.
EA announces advertising platform to launch ads 'directly into gameplay'Electronic Arts has launched EA Advertising, a new platform designed to integrate advertisements directly into gameplay. The system aims to connect brands with engaged audiences through various ad formats, including in-game signage and custom content, with initial partners like Visa, Lowe's, and Red Bull. While sports titles are a primary focus, other games like The Sims 4 are also being pitched as advertising opportunities.
Say hello to EA Advertising, which will let your favourite brands 'integrate' ads to 'enhance' your…Electronic Arts has launched EA Advertising, a new platform enabling brands to integrate advertisements into its games. Initially targeting sports titles like EA Sports FC and Madden NFL, these "in-game integrations" will feature dynamic placements, branded content, and reward-driven objectives. EA claims its games reach over 120 million players monthly, presenting a significant opportunity for advertisers to "enhance" player experiences.
EA Announces New Plan To Launch Ads “Directly Into Gameplay” After Working On In-Game Ads For Decades AlreadyElectronic Arts has unveiled EA Advertising, a new platform designed to integrate ads directly into gameplay without disrupting the player experience. This initiative aims to reach EA's 120 million monthly players and comes amid financial pressures, including a potential $55 billion sale to an investor consortium. While EA claims ads will enhance gameplay, past attempts like pause-screen ads in EA Sports UFC 4 faced significant player backlash.
SimRacing Expo's first-ever US event proves driving sims have finally hit the American mainstreamThe first US-based SimRacing Expo in Charlotte, NC, saw thousands of enthusiasts gather, signaling a mainstream breakthrough for sim racing. The event featured numerous hardware and software vendors, highlighting the industry's growth from a niche hobby to a more accessible pastime, boosted by factors like increased Formula 1 interest and pandemic-driven adoption by professional drivers.
Competitive Gaming Events Are Becoming Bigger Entertainment Productions In 2026Competitive gaming events in 2026 are evolving into large-scale entertainment productions, incorporating elements like live music, celebrity appearances, and festival-style programming to rival concerts and streaming premieres. This shift is driven by games becoming integral to broader entertainment lifestyles and publishers treating esports as a live product requiring robust production value. Events like Evo 2026 and the Esports World Cup exemplify this trend, aiming to attract diverse audiences beyond core esports fans.- NYC Levels Up: Thousands Gather at NYC Video Game Festival to Crown 2026 Minecraft Education Battle of the Boroughs and NYC Collegiate Esports ChampionsThe 2nd Annual NYC Video Game Festival celebrated New York City's growing gaming community with esports tournaments, indie game demos, and more. The event crowned champions for the Minecraft Education Battle of the Boroughs and the NYC Collegiate Esports Circuit in League of Legends and Valorant, with a $10,000 prize pool for collegiate finalists. The festival aims to engage students from kindergarten through college with opportunities in the digital games industry.
How to watch the Miami Grand Prix: where the live stream Sunday's race across the worldThis article provides comprehensive information on how to watch the 2026 Miami Grand Prix live stream across the globe. It details broadcast partners in the US (Apple TV), UK (Sky/Now TV), and Australia (Foxtel/Kayo), and explains how VPNs like NordVPN can be used to bypass geo-restrictions. The race is scheduled for May 3rd at the Miami International Autodrome.
Jobs Roundup: April 2026 | Sega Europe appoints Irina Kim as chief financial officerThis article rounds up recent executive appointments across the gaming industry. Notable changes include Irina Kim as CFO of Sega Europe, Joost Hagesteijn leading Roblox's European operations, and Andy Norman appointed COO of CodeDev. Several other key roles have also been filled at companies like Astragon Entertainment, Rovio, and Blizzard Entertainment.
Age of Empires esports is very much alive, as London Wololo beats AO2 and 4 recordsThe Red Bull Wololo: Londinium tournament demonstrated the continued strength of Age of Empires esports, setting new viewership records for Age of Empires 2: Definitive Edition and Age of Empires 4. The event featured a $250,000 prize pool and attracted thousands of viewers, proving the viability of strategy games within the competitive gaming landscape.- Morning Esports and CompetitionsRed Bull announced that the 'Faster Returns' esports competition will return in 2026, with a race scheduled for Amsterdam. The competition will feature the game Trackmania.