EA announces advertising platform to launch ads 'directly into gameplay'
Electronic Arts has launched EA Advertising, a new platform designed to integrate advertisements directly into gameplay. The system aims to connect brands with engaged audiences through various ad formats, including in-game signage and custom content, with initial partners like Visa, Lowe's, and Red Bull. While sports titles are a primary focus, other games like The Sims 4 are also being pitched as advertising opportunities.
- Entities
- Game: Apex Legends
- Company: Electronic Arts
- Game: Mass Effect 2
- Company: Red Bull
- Company: Saudi Arabia
- Game: EA Sports FC 24
- Game: Madden NFL
- Company: Visa
- Game: EA NHL
- Game: The Sims 4
- Topic: In-Game Advertising
- Company: Xfinity
- Game: Battlefield 6
- Company: Peacock
- Company: Mountain Dew
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